by Nick | Mar 20, 2013 | Marketing on Social Media
Early this year, Facebook Inc. announced their new Facebook Graph Search feature. I was definitely excited by the announcement as the new feature gives me the opportunity to maximize my business ‘exposure on Facebook. Below, I outline some SEO tips for Facebook Graph...
by Nick | Mar 18, 2013 | Marketing on Social Media
Many marketers still fail to see the value of utilizing Facebook for advertising. The fatal flaw is that they feel that it is free so they shouldn’t invest in using or understanding it. To make matters worse, they’ll throw up a few posts, not see...
by Nick | Feb 13, 2013 | Marketing on Social Media
Do you ever wonder why your posts don’t reach all of your Facebook Fans? If you have 10,000 Fans on your Facebook Page, why is it that you will typically only reach about 1,200 instead of the entire 10k? Facebook has an algorithm called ‘EdgeRank’...
by Nick | Oct 23, 2012 | Marketing on Social Media
Have you, as a Facebook Fan Page Administrator, ever look at Facebook Analytics for your Page and wondered ‘How am I doing?’ You’re not alone. If you put out a post and it reaches 19% of your Fans, is that below average or better than average? What...
by Nick | Aug 27, 2012 | Marketing on Social Media
Jewelry brand Boticca.com is a haven of artisan accessories, beautiful handmade jewellery and one of a kind hair pieces. They have a strict company raison d’etre to which they manage to keep to very well. Their customers are as varied and diverse as their designers...
