The world of social media marketing is ever changing, and to keep up means that you have to change with the times. Relationship marketing is making a permanent and growing imprint in the business world. According to Crowdtap, brands need to focus on further developing and engaging with their communities, turning influential consumers into passionate advocates.
Building Relationships
Building relationships is one of the most crucial components of social media. Reaching out to your consumers and keeping them engaged not only with your products, but with your online community, will build trust and loyalty between you and your clientele. It is important that you listen to what your customers are saying by monitoring all of your social media sites at all times. What do they want? What are they saying? Your most outspoken fans could be your greatest 
opportunity to improve and grow your business; listen to what they have to say.
Cultivate relationships by taking the time to personally respond to each and every one of your customer’s questions and comments. If you have a new product line out, ask one of your most loyal and influential followers their opinion about it. Not only will you get valuable feedback, but your fan will feel honored that you personally chose to consult them. Who knows, that one fan could bring you hundreds of followers and potential clients!
The more you try to build a relationship with your followers, the more they will start to build loyalty to your business. Eventually your fans will be the ones to promote your brand, because when someone loves something they just can’t stop talking about it. Their influence could potentially bring a lot of traffic to your site. Make sure to tell your fans how awesome they are! Remind them that they are valued. The future of social media marketing lies directly with the consumer.