Twitter for business statistics

Believe it or not, Twitter for business statistics show that the social media giant is a valuable tool for social marketing.  Though condensing a message in 140 characters or less can be difficult, it can be done through article curation.  Article curation is when you create an article on your blog site or another quality article, copy the link to twitter, and add a few original thoughts to your tweet.  Then, your message gets blasted out to your followers.  The more quality content you put out, the more loyal followers you’ll create.  But what kind of potential does Twitter really have?  The following are some Twitter for business statistics that show how significant a role this social media giant can play in your marketing plan.

Twitter for Business Statistics | Show me the numbers

  • In 2011, the average number of tweets per day nearly tripled from 50 million to 140 million, or over 1 billion tweets sent out per week
  • 460,000 was the average number of new accounts opened per day in March 2011
  • Since April, 2010, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform
  • Twitter has also marked a 182% increase in the number of users tweeting from mobile devices in the past year
  • 67% of people on Twitter follow a brand (that they will purchase) in comparison to only 51% on Facebook
  • 106 million U.S. users as of December 2010
  • Marketing and Business use cases for Twitter far exceed similar usage for social networking Web sites in general.

Twitter for Business Statistics | Analysis

If you’re a small business looking to create a brand for yourself, you can develop a loyal following on Twitter.  Over 67% of users are following their favorite brands on Twitter.  Plus, the popularity and number of Tweets per day is increasing at an incredible rate, as more than 106 million users are blasting out over 1 billion tweets per week.  By curating valuable content links, you can create loyal fans and establish credibility as an industry leader.