To assist marketers, Twitter has come up with a new page design for brands, called Twitter Brand Pages.  The new branded Twitter pages are currently being tested with 21 marketers including Coca-Cola, Dell, Nike and Disney. In fact below is how the new branded Disney Twitter account looks.

Twitter Brand Pages

Here’s Disney’s example of the Twitter Brand Pages

However, don’t be surprised if you cannot see it yet via your own personal Twitter account as not only is the branded pages themselves being rolled out slowly, so too is the ability to see them.

So what are some of the new features of the new Twitter Brand Pages?

Twitter Brand Pages | 3 Important Features

According to socialmediatoday.com, three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a “featured Tweet” and (3) the ability to separate out a brand’s @replies and @mentions.

  1. With the expanded and fully customizable header image area advertisers and brand managers can now use the new Twitter branded page to display their logo and tagline more prominently than under the current/standard format, where branded elements of the page design are often times partially covered by the time line of tweets.
  2. The “featured Tweet” is a fantastic way for advertisers and brand managers to highlight specific campaigns, promotions or offers over a much longer period of time. Previously the shelf life of a Tweet was short but now an advertiser can literally expand a given Tweet’s shelf life which then expands the shelf life of a given message they want to convey. The “featured Tweet” also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action… and all of which can help a brand better highlight and illustrate a given offer or promotion.
  3. Being to able to separate the @replies from the @mentions is great news for marketers or agencies who manage Twitter accounts for it will help them streamline their responses and communication by clearly separating them out from all the other Twitter noise, if you will. http://socialmediatoday.com/steve-olenski/402830/what-new-twitter-brand-pages-mean-marketers?ref=headline_rotator

The new Twitter brand pages could be a way of challenging Facebook’s assumed lead position as the secondary brand destination for a company after its own website, as well as another means of inducing big brand advertisers to loosen the purse strings by making organic and paid content more interconnected. If brand pages become enticing destinations with rich content experiences, Twitter’s advertising products become more appealing as a means of directing people there.