With over 800 million active users worldwide, Facebook has turned into one of the top social media giants. It’s only natural that over 15 million businesses have also jumped on board to promote their products through the growing social site. Although it is easy to create a page, maintaining traffic to flow to it can prove to be difficult. The key to a successful page is building engagement with your fans. Follow these simple guidelines and you will almost surely see a boost in traffic towards your page.
Creating Interactive Posts
Creating posts that engage your fans is one of the most successful traffic boosting strategies. You want fans to visit your page on a weekly, if not daily, basis. Keeping them active through simple posts will help remind them of your business and keep them coming back.
1. The Guessing Game
“Best Guess” contests can feature anything!
Create guessing games that are specific to your business. For example, if you own a candy store then take a picture of a jar full of jelly beans and ask fans to guess how many jelly beans are in the jar. You could even offer a prize to the person who guesses the correct amount first! Put a time limit so that people know that they need to interact quickly, and then announce the winner at the end of the day. Most people love contests, especially guessing games — so get creative with it!
2. Caption This!
In my experience, people enjoy “caption this” contests where they post a picture and the funniest or the wittiest caption wins. Doing this on a weekly basis will keep fans
Try to keep your posts entertaining!
entertained and thinking favorably of your business. Going through the comments might even prove to be a fun task for you; enjoy it!
3. Motivational Posts
Everyone needs a little motivation at times; post a picture with a motivating quote or an inspirational scene. Engage your fans by asking them if they agree with the quote or if they like it, and if they do then ask them to share it. Getting your fans to share something from your page builds exposure and eventually brings you more fans!
Go Get ’em!
Using creative posts are just some of the many ways to maintain engagement with your fans. This task doesn’t have to be boring or take up a lot of time. Just use your imagination and remember to have fun with it!