Get Your Dentists’ Office Found on Google
When it comes to earning business, most dentists will agree that the majority of their clientele comes from referrals. But just because this is a strong marketing tactic for dentists doesn’t mean it’s the only one they should use.
While it may seem like a strange tactic to employ, dentists can truly benefit from using social media as a great marketing tool, and here’s how.
1. Share your expertise.
Blogs are a great social media tactic for dentists to employ because they allow you to show your expertise. You can address basic dental questions that interest a wide range of people, or you can address more specific issues. By sharing your knowledge on industry-related topics, you are showing your audience that you truly know what you’re talking about, and it will make them more interested in turning to you when they’re in need of a dentist.
If you have other social media channels, such as Twitter or Facebook, you can use those platforms to push out your blog content, which can help further its reach.
2. Provide dental facts.
Most peoples’ knowledge on dentistry stops at brushing their own teeth. You can engage and inform your audience by providing them with interesting facts. For example, you can let your audience know how gum disease can be a symptom of something more serious, such as heart disease. This can pique your audience’s interest enough to get them making visits.
Along with providing health-related information, you can always provide other fun facts, such as when the toothbrush was invented or what colored toothbrush seems to be the favorite. Being playful with your audience can show them you have a personality, and this can help them be more willing to engage with you.
3. Provide customer service.
The best thing about social media is that it doesn’t close, and this allows your audience to reach you even after business hours. You can easily use social media as a great way to provide customer service to your patients. For example, if your office is closed on the weekend but one of your patients has a dental emergency, they could contact you via social media and you can help them find a solution. This will make your patient extremely happy with you, and it will also keep them from going somewhere else in the meantime.
4. Share dentist office information.
Social media is a great way to give your patients more knowledge about your practice. You can keep it simple and just let them know about a change in office hours or days that you will be closed. You could also share information about your employees, such as sharing weddings or birth announcements with your patients or even introducing a new hire. If your office (or an employee) has recently won an award or received some type of press, you can always push that information out through social media to make your patients aware of the good news. Not only does this help spread the word, but it can also impress your patients.
5. Promote dental specials.
Although most dentists don’t offer discounts the same way that retailers do, it is likely that you may have certain promotions every now and then. For example, if you’re offering a discount on teeth whitening procedures, you can promote it through social media. If you’re starting a referral program, you can share this information through social media. This is a great way to entice your patients and get them in the door.
Joshua Reynolds is a professional reviews tracker and avid blogger who likes to share tips on reputation management and dentist review tracking.