Here are 7 helpful tips for using Facebook Timeline for Brands
After Facebook automatically converted business fan pages to Timeline design, many are having a hard time adapting to such a change. If you are one of those who aren’t happy with the shift, it is important that you do not waste your time complaining. After all, Timeline is here to stay and you won’t be able to do anything about it except to take advantage of what it has to offer. You may not know it , but Facebook Timeline actually brings more branding opportunity for your business.
It doesn’t matter if you only have little budget allotted for your social media marketing because you can have your own share of your target market for free over at Facebook. Below are some useful practices you can follow to make a buzz for your business using the features and tools available on Timeline.
Images count, so take the time to snap photos
Timeline is more visual than the earlier version of Facebook pages, and this is the perfect opportunity for you to get your camera or your Smartphone to work for you. Take your fans behind the scenes by snapping photos of the things that relate to your business that they may not know of and post them on your wall. This will show your fans how your business works from the inside and it is also a human-centric approach to build awareness about your brand.
Make a lasting first impression with your cover and profile photos
In a new eye-tracking study, it has been found that most consumers pay more attention to a brand’s cover photo than any other posts on the wall. This goes to show that since your cover photo is the first thing that people get to see when they visit your page, you need to channel your creative juices and make a high resolution cover photo that captures the real essence of your brand to make an excellent first impression. Change the cover photo as often as you like, but make sure that you do not tout promotions, contact details, pricing discounts and purchasing information as all these are against Facebook’s guidelines.
Of course, do not forget the traditional profile photo that is situated in the lower left hand corner of your cover photo. This is the perfect spot where you can place your company’s logo. Such a thumbnail image will define your brand since it will accompany all the comments and posts you make.
Pin or Highlight key information like you would on your cork board
Timeline may seem like all things chronological, but this isn’t actually the case. You can now draw more attention to one of your posts by highlighting it. Simply choose the star icon on the right corner at the top of any of your post and this will automatically be updated across the width of your page.
Meanwhile, if you would like to extend the life of your post for seven more days, you can do so by pinning it. For example, if you have a contest going on and your post about it is being pushed back by newer posts, simply hover to the right corner of that post and choose the “Pin to Top” option, underneath the pencil icon. When you do pin a post, it becomes larger and it becomes the first item in your Timeline, staying there for a week.
Give due credit to your business’s milestones
Functioning like a scrapbook, though in a digital format, Timeline is the most ideal platform to tell your business’s story. Hence, in order to let your fans know the most important events in your business, take the time to compile a list of the key days of your enterprise such as when it was established and product launches just to name a few. Don’t forget to include photos. Milestones make it possible for consumers to know more about your business accomplishments and they are a great feature to subtly market your product or service.
Organize and customize your applications
Just below your cover photo are the applications that get more visibility compared to your posts. You can organize these applications to make your page less cluttered and you can even take advantage of other custom-built apps on Facebook to customize your page.
Take cue from your insights
Analytics wise, Facebook provides you with all the help you need to track the metrics around your content. By carefully analyzing the trends on the way how users engage with your posts, you will better understand which ones generate more attention and if your efforts are yielding better results. So, take advantage of the insights wisely to improve your content.
Give love and engage with thy fans
You have to understand that all of your Facebook marketing efforts will go down the drain if you do not give time to engage with your fans. Bear in mind that communication is always the key to keep people coming back to your page. Therefore, create posts that will grab the attention of your visitors. Interesting questions can trigger conversations and responding back to your fans’ queries is a great way to send them the message that you are listening to what they have to say. Likewise, you might want to run contests, show off the photos of your fans, or send a shout out to them to let them feel how much you value their loyalty.
As you can see, you can make Facebook Timeline your best friend when it comes to building buzz about your brand. All it takes is for you to make use of the available tools and take the time to make engaging and compelling content hat worthy to liked and shared.
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