There are many reasons to have a website…

To promote your blogs, ecommerce, branding, ect…

One of the most common reasons people have websites is lead generation.

In many cases, generating leads involves creating a blog or video, promoting socially, and linking back to a landing page where people can optin and become part of a sales funnel.  This type of marketing is extremely effective for selling digital products, appointment setting, and various other types of digital marketing strategies.

The equation to success for digital lead generations is Traffic to Website * Conversion.

Below is an inforgraphic detailing what your website requires in order to generate leads.

7 Necessities for Web Sites to Convert Traffic