Google Places for business, found at google.com/places, allows business owners to edit the content of their existing listing, or to add a brand new listing to Google’s local database. By ensuring that basic information is up-to-date and by providing additional details, like photos, hours, and coupons, business owners can stand out on the Google map and attract more customers. Google Places for business helps potential buyers find the best sources for information across the entire web, including business listing details, reviews, photos, nearby public transit, and more. There is a Google Places page for a very broad range of “places” – whether a business, a park, a point of interest, a transit stop, or even an entire city. Here are 3 reasons why Google Places for business will benefit your website:
Google Places for Business | Easy to find
According to www.BusinessInsider.com, 20 percent of all searches on Google now have a local intent, and in two years, it is estimated that 70-80 percent of queries will have a local result on the page. Searchers are going online to find local businesses and, thanks to personalization, Google is showing local results even when a user doesn’t specifically ask for them. http://www.businessinsider.com/4-real-reasons-to-care-about-google-place-pages-2011-3#ixzz1H3pZDFXF. Therefore, having your business listed on Google Place for business will help you gain exposure.
Google Places for Business | Branding
Potential buyers love using Google Places for business because they can find all the information about specific types of businesses in one location. While business owners may not like this because it prevents people from visiting their own websites, it’s still a viable type of advertising and will assist the end buyer in their purchasing decision.
Google Places for Business | Google loves Google Places
Obviously, since Google Places for business is a product of Google, the search engine giant is going to reward businesses with an account on Google places with higher rankings. It’s algorithms are set up to do such, and potential customers are stumbling upon them. As a business owner seeking an online presence, you must do your part and help those searchers find you by completely filling out your Google Places Page. So fill out everything, select the most accurate business category, and include as much information and (keyword-rich) details as you can. The more complete (and keyword-rich) your profile, the higher your results will be on the Google search engine.
