Google is the largest search engine site on the web.  Therefore, following Google optimization guidelines when creating your website is vital.  What are the Google Optimization guidelines?  Google optimization guidelines depend on the three key factors: Google page rank, Google sand box, and the inbound links.  By properly getting out of the Google sand box and having quality inbound links pointing to your domain, you will increase your Google page rank.

The Google sand box is when Google holds your new domain name in a filter until your prove that you have a relevant site.  By following proper Google optimization guidelines like using competitive keywords, adding relevant content, and linking external sites to yours, you can get you out of the Google sand box quickly.  When looking to have links pointing to your site, concentrate on getting quality inbound links by article writing, buying links, and link exchanges. By following these Google optimization guidelines, you should see your page rank increase.

The following are some of the ‘do’s’ and ‘don’ts’ of Google Optimization Guidelines…

Google Optimization Guidelines | Do

• Always defining a clear navigation structure for the website. Every page should be reachable from at least one static text link.

• Create a sitemap to your users with links that point to all parts of your site. Create a useful, information-rich site with pages that clearly and accurately describe the content about your services.

• Add the words in the content users would type to find the pages.

• Make sure that your title and alt tags are relevant, descriptive and accurate.

• Submit your site to Google. http://www.google.com/addurl.html.

• Submit an xml site map file at Google webmaster tools. Google uses sitemap file to learn about the structure and coverage of your site.

• Submit your site to relevant directories such as open directory project and yahoo directory as well as to other industry specific expert sites.

• Upload the robot.txt file on your web browser. This file tells crawlers which directories can or can not be crawled.

• Use robot.txt to prevent crawling of search result pages or other auto generated pages that don’t add much value for users coming from search engines.

• Make pages for users, not for search engines.

• Avoid “doorway” pages with little or no original content.

Google Optimization Guidelines | Don’ts.

• Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”

• Don’t link to web spammers or “bad neighborhoods” on the web, as your own ranking and PR may be affected adversely by those links.

• Never participate in link schemes designed to increase your site’s ranking or Page Rank.

• Don’t use hidden text or hidden links on your site.

• Don’t employ cloaking or sneaky redirects.

• Never send automated queries to Google.

• Don’t create multiple pages, sub domains, or domains with substantially duplicate content. This may get your site black listed in Google.

• Don’t create pages that install viruses or Trojans.

• Do not use unethical tricks to improve search engine rankings

• Don not see any broken links and see site html is correct.

• Try not to use “?” character in dynamic pages.

• Do not use JavaScript, cookies, session IDs, frames, DHTML, or Flash as search engine spiders. This may search engine spiders create trouble crawling your web site.  http://a1-optimization.com/webpromotion/2011/03/19/google_optimization_in_the_seo_process/

Google Optimization Guidelines | Conclusion

In conclusion, providing quality content, having links point towards your site, and following the above do’s and don’ts of Google optimization guidelines will allow your site to rise on the Google page rankings.

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