Facebook Real Time Ads

Traditionally, when advertising with Facebook Ads, the ads would be generated based on people’s interests.  Now, with the help of Ad Age Digital, they have created a way to generate Facebook real time ads simply by focusing on the topic of the conversation.  Currently, Facebook real time ads is being tested with about 1,000,000 users to gauge results.

Facebook Real Time Ads | What is it?

The social media giant has started a new advertising pilot-program, called Facebook Real Time Ads, in which it targets live, real time posts with advertisements.  Facebook real time ads will post ads out to folks immediately after making a comment rather than targeting posts based off of their interests as well as past aggregated comments. The most significant part of the Facebook real time ads will be the emphasis  on real time.

Suppose you are in the real estate business and help motivated seller sell their house quickly.  If someone posts “I’m looking to sell my house quickly.  Anyone interested?” then your ad will pop up instantaneously!  How valuable would it be for small businesses to be able to advertise your message at the exact point where someone is seeking your product!?

According to AdAge Digital:

“The moment between a potential customer expressing a desire and deciding on how to fulfill that desire is an advertiser sweet spot, and the real-time ad model puts advertisers in front of a user at that very delicate, decisive moment.”  http://signalnews.com/facebook-tests-immediate-ad-targeting-on-conversations243

The AdAge Digital article also states that the algorithm for making this work is ever changing, which is the reason for the test.  Facebook’s ability to deliver these ads springs from a complex algorithm that is constantly evolving and being perfected. Based on a number of equations, including keywords and interests, the algorithm will locate opportunities to dish out ads, find a relevant ad within its database, and blast it out to the user in a split-second. If implemented properly, Facebook real time ads has the potential to revolutionize the online advertising industry.

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