Social Media and SEO – A Great Pair!
Search Engine Optimization (SEO) is an important topic among anyone trying to get their website higher up the Google page ranks. But how does Social Media fit in? You’d be surprised at how social media helps SEO. An SEO plan that includes social media helps SEO if it focuses on keywords, uses different types of media to keep people on the page longer, creates linking, promotes sharing, and isn’t insignificant spam.
I found a great article online recently from Stacey Acevero, who is a blogger and the social media community manager at Vocus and PRWeb, that specifically details how social media helps SEO and provides tips on how to best utilize to increase traffic visits. Rather than reinvent the wheel, I have the highlights of the article below.
How Social Media Helps SEO | Keywords
The same way you use keywords to optimize your blog posts can be used to optimize your posts in social media. Leveraging keywords improves search traffic when you use keywords that rank highly for your topic. Use a keyword research tool such as Google Adwords to figure out which search terms rank higher, and infuse those terms into your posts.
How Social Media Helps SEO | Increased time on page
Social media encourages the sharing of multimedia, and multimedia is shown to increase time on page. PRWeb did a study which concluded that including multimedia in news releases increases time on page by an average of about 30 seconds. Imagine what that could do for your blog and social media posts. That’s the difference between someone reading your post and clicking the “X” and someone reading your post and getting hooked—you want the latter.
How Social Media Helps SEO | Link-Love
Social media influence increases link sharing, which ultimately results in better search ranking. Every link into your portal improves your chances of ranking well in Google and other search engines, according to informIT. I like to call it link-love, and give plenty of it when tweeting throughout the day. Tweeting information from a variety of sources is important because those sources might notice this and tweet you back: creating lots of link love.
How Social Media Helps SEO | Shares matter
Google’s crawling, indexing and rankings are directly influenced by Tweeted links and Facebook shares. The easier it is to link to your content via sharing buttons, the more likely someone will use them to share your content, according to SEOmoz.
How Social Media Helps SEO | Relevance
5) SEO is based on relevance and authority. You build relevance and authority by creating and sharing original content (such as blogs) and building communities on platforms such as Facebook or Twitter. The more relevant and authoritative you are on your topic, the better search engines will view you. http://www.seocopywriting.com/content-marketing/5-reasons-why-social-media-is-good-for-seo/