Google Analytics Offers Website Speed Report

Google Analytics Offers Website Speed Report

Google Analytics Offers Website Speed Report to its package

Google Analytics offers website speed report as part of its package to users who want to track not only who is finding their website, but how well their website is performing.  A speed report is valuable information because if your page takes a long time to load, you will have a higher bounce rate.

Google Analytics Offers Website Speed Report| What is a speed report?

A slow page delivery can detract business from your site.  People aren’t patient, and if it takes a couple seconds to load, many potential customers will go elsewhere.  The good news is that speeding up can be a simple fix…if you know what the problems are.  Common causes for a slow page delivery are: low server throughput, poor hosting environment, programming issues, inapropriate page design, slow database lookup, and slowness of other servers required to complete the page.

The website speed report lets you know the speed in which certain pages on your site load and which pages load slower than others. When combined with Google’s advanced segments, this report will help you determine if certain types of users or locations or even browser types, have slower page load times than others.

As with any metric in Google, the accuracy and details of the report may vary, and while it will give you a good overview and show you trends and patterns, you may need a better service if your site has speed problems.

Google Analytics Offers Website Speed Report| How to install?

Unfortunately, Google Analytics does not offer the website speed report code in it’s package, therefore, you must enter the code yourself. SearchEngineWatch.com gives the following instructions:

The first step you will want to take to enabling this, is go into your HTML code and add the line that tracks it.

For the not-so-squeamish, this can be done easily by adding the _trackPageLoadTime() function to the list of functions you give Google Analytics. Quite simply, find the line that reads:

_gaq.push(['_trackPageview']);

and add this line immediately below it:

_gaq.push(['_trackPageLoadTime']);

If you have no clue what that means or need additional help, Google provides a complete article explaining the code in the Analytics Help Center.