Optimizing Videos for SEO

Video marketing websites, like YouTube and Vimeo, are great ways to help for optimizing videos for SEO purposes.  Even though much of the SEO is already built in on these sites, there are still additional tricks to the trades that you can utilize when optimizing videos for SEO.  These little tricks for optimizing videos for SEO are important because increased views mean higher search rankings which mean more views for your site, which should ultimately equate to higher revenues.  The following are tips for optimizing videos for SEO when using video sharing websites, as provided by Alex Harvey of Fresh Egg:

Optimizing Videos for SEO |Video Hosted On A Video Sharing Website

• Titles & Descriptions – If you are uploading your videos to a video sharing website such as YouTube or Vimeo then optimizing the title and description of your videos will go a long way to ensuring these videos are picked up by the search engines. Again, make sure to include the word ‘video’ in your title and description as this is a common word used when searching for videos.
• File Name – It may not be obvious, but uploading your video using the file name created by the recording source will probably contain none of your targeted keywords. Renaming your videos before you upload them to target your keywords is another positive step you can take to help search engines identify your content.
• Backlinks – As with all web pages, and as already mentioned above, obtaining links to the page where your video is located is a vital step when optimizing videos for SEO campaigns.
• Thumbnails – When users are deciding which video to watch on YouTube or Vimeo, the thumbnail is one of the key factors influencing their decision to watch or not to watch. Selecting an intriguing thumbnail will help to increase click-through to your video.
• Editing – If you can, edit your video to incorporate company branding and the company website URL on the fist and last frame of each video you upload. You can also include additional information on these frames that you feel may be relevant to the audience.
• Content – One of the best ways to generate natural backlinks to your website is to create a video that is engaging, creative, informative and unique. People are more likely inclined to link to a video if it is providing something of worth to them.

In summary, online marketing is the most cost effective medium in which to market and it’s popularity will only be increasing in years to come.  One of the most effective ways to increase your search rankings and site visits is to utilize video marketing.  By following these optimizing videos for SEO on video sharing website tips listed above, you should be able to increase your site traffic and revenue quickly!

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