5 Website Conversion Optimization Tips
Looking to increase some revenue for your online marketing website? Chances are that if you improve your websites conversion rate, you’ll generate more money. Simple solution to a common problem with online marketing. Only question is what are some proven website conversion optimization tips that will allow your site to generate some capital?
According to Garry Przyklenk, a Senior Web Analyst at TD Bank Financial Group, here are 5 top website conversion optimization tips to help you increase your site’s overall revenue:
Website Conversion Optimization Tips | Paid Search Landing Pages
Looking for big impact right away? Optimize those paid search landing pages and start counting the money you save on search marketing immediately. Vary your value proposition, urgency, pricing, product mix, and form length.
Website Conversion Optimization Tips | Internal Search Results Pages
Search inquiries made on your website often yield the best (and cheapest) way to determine indicators to voice of customer information. These are committed visitors that probably aren’t finding what they want intuitively.
Inspect your server logs if you have to, but find out where your on-site navigation fails to satisfy. Look at pages with no results, top queries that should be satisfied through navigation, and perhaps synonyms you didn’t consider when writing creative. Increases in conversion optimization from visits to internal search pages are usually quick wins.
Website Conversion Optimization Tips | Help Sections
Areas on a website dedicated to helping people are most often frequented by loyal customers that want to solve problems on their own, rather than cost you money by calling support numbers, or emailing support staff. Help them help you (and other customers) by doing a better job of help documents, support downloads, and public service messages.
Website Conversion Optimization Tips | Product and/or Service Recommendations
The art of the upsell is best exhibited by ecommerce giants such as Apple, Amazon, GoDaddy, and Dell. If you are able to measure cart abandonment on your site, you’re ready to start testing product and service recommendations to increase your average revenue per order (I love ARPO).
Website Conversion Optimization Tips | Top Entry Pages
Entry pages to your site (excluding home pages and landing pages) are a bit harder to optimize, because referred traffic through search or other websites isn’t always continuous or predictable, but this is traffic to your site that is (usually) free. Measure common pathways from entry pages to determine how content can be changed to reduce bounce rate and you may just improve your search rankings at the same time.
In summary, these website conversion optimization tips should be able to assist you in generating more revenue for your business by allowing you more opportunities to attract potential customers and service them well. http://searchenginewatch.com/article/2072761/Conversion-Optimization-Top-5-Places-to-Start