email marketing
Email marketing is touchy for a lot of companies because it can appear as our generations version of junk mail. Just as you used to sift through the mail over the garbage can tossing leaflets and impersonal looking envelopes into the basket, email marketing runs the same risk with when promoting their companies through mass emails. Right click delete for the most part. However now with the advent of social media and networking sites, the conversation just shifted from advertisers talking at you to asking you, the consumer, to join in the conversation. But not until recently, has this been integrated with email marketing campaigns.
VerticalResponse’s Cure for Email Marketing
VerticalResponse Inc. has been providing small businesses with do-it-yourself email marketing software, social media, online survey, and direct mail marketing solutions for some time, but their latest service provides its customers with a way to link their email marketing messages with Facebook, LinkedIn, and Twitter. You know those cute little like buttons and Twitter icons you see practically everywhere on the web these days? Well this integrates them into your email.
The Email Marketing Booster Shot
This is an innovation? This service alone, absolutely not, anyone could imbed these icons into their email marketing campaigns. However as a marketer, you want to know the effectiveness of your campaigns, and how many people are actually interacting with these new buttons, thats why VerticalResponse provides you with the following goodies to go along with the feature courteously explained to us by PrNewsWire:
- See which – and how many – recipients click on the “Like,” “Tweet” and/or “InShare” button within an email.
- Track how many times the email message is re-posted, liked, tweeted, shared or commented on by the recipient’s network of friends and connections (and their networks).
- Download social sharing data in the same integrated reporting manner as email opens, bounces and other information already currently provided by VerticalResponse.
“Email marketing and social media go hand-in-hand in so many ways, and our latest tools provide small businesses the ability to easily harness the power of word-of-mouth through their email marketing efforts,” said Janine Popick, CEO of VerticalResponse. “With our new Total Social Reach reporting, they can get a deeper understanding of their customers’ behavior, beyond open and click-through rates.”
What this means is that its not only telling you the number of hits that the button is getting, but it shows you exactly what your customers think about your product, and this shapes the future of your email marketing and other advertising campaigns. Once you see how your word of mouth advertising works, you can truly give a human feel to your product, and speak in the language of your consumers.
Stretch your Email Marketing Campaign Miles
It used to be that your email marketing campaign would really only reach the people you email. Sounds like an obvious point right? But say you worked hours to shape the script and graphic content for a campaign. You’d want everyone to be able to see that right? Well VerticalResponse is a part of Facebook’s Open Graph API, which allows its users to share all of their email content and post it to their page. Now everyone has the opportunity to view your email marketing campaign. Businesses can also share a link to their email content via their Twitter feed.
Now you’ve got social media and email marketing all wrapped up in one, with insights into your consumer’s behaviors as well!
Have you used VerticalResponse yet? Let us know what you think.