What is Klout?
Klout is a user friendly social media tool that analyzes data from most social media platforms like Twitter, Facebook, and LinkedIn and provides its users with easy to understand graphs and info that can help to better optimize your presence across the board. Best of all, its free! So why not take advantage of the insight it has to offer. Let’s explore some of Klout’s intriguing features that you can use for your company’s marketing needs.
Klout’s Scores and Reports
Klout displays several charts measuring your social media engagement patterns and effectiveness from 1 (very ineffective) to 100 (perfect engagement) on a monthly basis. According to their webpage, “Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score.” Klout considers you to be influential if you drive others to action whether it be through a retweet, a comment to a post, a click on a link, and/or any other kind of interaction others can engage in with your content.
Below we will explore some of these measurements and what they mean to you:
True Reach on Klout
True Reach is the end all be all in determining your company’s influence in the social media game. After removing spam and inactive accounts, Klout sees who and how many people you influence by how often an individual shares or acts upon your posted content and the likelihood they saw it. If your network needs to grow, but you have a strong influence on the folks you are engaging with, Klout may give you a message such as this:
“12 – You have a small but tightly formed network that is highly engaged.”
Yeah, I thought it was a little sugar-coated myself, but at least each message gives pros and cons of your social media interaction.
Klout’s webpage breaks down True Reach into these subcategories:
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Reach
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Are your tweets interesting and informative enough to build an audience?
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How far has your content been spread across Twitter?
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Are people adding you to lists and are those lists being followed?
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Demand
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How many people did you have to follow to build your count of followers?
- How often are your follows reciprocated?
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Amplification Probability on Klout
How loud is your sound? How many people will be tuned in? This is what Amplification Probability on Klout is all about. It lets you know if you are doing a good job of sparking conversations or generating reposts with your messages. If your level is high then stick with your techniques and language, if not its time to change something up. The name of the game is to follow the trends, which means that just because something is working now doesn’t mean that the same technique is going to work a few months down the road, people often change what they choose to listen to and interact with, nonetheless Klout’s Amplification Probability is a good starting point to see what works.
Network Influence with Klout
Sure reaching out to consumers and getting them to interact with your social media conversation is extremely important, but if the people that you influence are also very influential themselves then you are truly winning. Klout’s Network Influence measures how influential the people that interact with your company are by looking at the following things: List inclusions, Follower/Follow Ratio, Followed Back %, Unique Senders, Unique Retweeters, Unique Commenters, Unique Likers, Influence of Followers, Influence of Retweeters and Mentioners, Influence of Friends, Influence of Likers and Commenters.
Take Advantage of Klout
Klout is a free application that may not solve all of your social media marketing needs, but it sure does a good job of showing what works, who your influencers are and who you are influencing, and its all presented in a very aesthetically pleasing way that anyone can understand. Do you have Klout?