How To Create a Foursquare Business Page

How To Create a Foursquare Business Page

Since it’s birth Foursquare was reserved for businesses that had big enough bank rolls to subscribe to the service, but now creating a Foursquare business page has never been more accessible.  Foursquare has announced that any business large or small can begin creating a Foursquare business page that will be self-served.

How to Create a Foursquare Business Page | What’s New

In the past, Foursquare has let its in-house developers manage the creative end of its 3,000 business pages.  It was tiresome, unsustainable, and really limiting growth.  This meant that it only serviced elite brands, thus not only limiting its advertising reach, but also it’s user reach as well.  How many of you associate yourselves with locally owned businesses and hole in the wall restaurants?  If you do then you probably wouldn’t find yourself using Foursquare.  Now that creating a Foursquare business page is open to all, the users will without a doubt double or quadruple in numbers.

Not only will creating a Foursquare business page be easy for any business, you will be able to customize it, add in your own tips, and best of all, its free!

How to Create a Foursquare Business Page | How Its Done

Its a good idea to go ahead and check out Foursquare’s FAQ on business pages to get some more information about how to create a Foursquare business page.  Here are some things to help you get started provided by Foursquare:

1. You must have a foursquare user account. You can sign up for an account here if you don’t already have one – https://foursquare.com/signup/

2. You agree to Foursquare’s Terms of Service.

3. You have a Twitter account which you can link to your new foursquare Page (as your foursquare Page will be foursquare.com/TWITTER_NAME).

Once you have created your Page, you will be redirected to your Page Settings page ( https://foursquare.com/settings ). From here, there are just a few more steps to complete your Page and have it be featured in the foursquare Page Gallery:

1. Complete your Page Profile. This includes uploading your picture and banner images, writing a Page description and providing links to your other web destinations:

2. Link your account to Facebook, so you can share what you post on foursquare with your followers there. This should be done right from the Settings page.

3. Leave Tips at at least 5 places for the foursquare community to discover. Do this by visiting any venue page in the foursquare.com database and typing a Tip in the “Tips” box on the left side of the Page.

After you have completed these 3 steps, navigate back to your Settings page and checking off the “Feature me!” checkbox to be featured in the Page Gallery.

How to Create a Foursquare Business Page | Get Creative

Make sure to get creative with the tips, this is Foursquare’s intriguing feature that keeps customers interested and coming back to your business.  This is going to be something that you want your marketing team to think up.  You’ll want to be as creative as possible when creating a Foursquare business page to separate yourself from the competition.

You will also need to brainstorm about rewards you’ll be offering your customers with your new Foursquare page.  As we all know customers want to be rewarded for their loyalty and dedication, so when creating a Foursquare business page keep this in mind.

Don’t worry about being the only one in charge either, according to Mashable.com:

“The biggest improvement to the business page experience is the ability to have entire teams of people manage the same page. Foursquare introduced a new tool to enable brands to add multiple page “managers” to a page’s account.”