How to Find a Social Media Audience
The problem that most people are having with their social media pages is that they create a page and don’t see the results that they were hoping for. This is because they do not realize the importance of what it takes to find a social media audience. You wouldn’t open up a marketing firm without first finding some businesses or clients interested in marketing. In the same light, you can’t just open a Facebook or Twitter page without finding a social media audience and expect people to flock to you, because they don’t even know you exist yet…
Of course this doesn’t mean to neglect the aesthetics of your page or your rewards and posts, these are important aspects as well, but you’ll want people to actually view these things, and without finding a social media audience that isn’t going to happen.
Tips on How to Find a Social Media Audience | The Antidote
Margelit Hoffman, social media and SEO expert, found the antidote, and shared four tips on finding a social media audience with Business 2 Community. Here they are below:
1. Running in-depth searches for your target audience
I just started an ongoing Facebook campaign for a girls seminary in Israel. A big chunk of my time – besides finding, creating and posting valuable content – goes into finding religious, English-speaking high school girls on Facebook. I put them all into a spreadsheet to keep track of my progress in reaching them.
2. Sending them individual, personalized messages
Yes, you can use a template. But you must use their names. And you must make it relevant to them.
This means that if someone’s registered for Yom Kippur, don’t use the Rosh Hashana template. It means that if they bought the diamond ring, don’t thank them for their recent purchase of sapphire studs.
3. Offering incentives for joining/buying/liking/visiting
This can be as simple as letting them know what they’ll get out of liking your fanpage. In the girls seminary’s case, that’s weekly Torah portion updates, and pics and videos of the girls at the school. If you sell a product, it’s sneak previews of the latest products, it’s discounts, giveaways, etc.
4. Continuing with personalized interaction
If someone has a birthday, write a birthday message on their wall. Offer them a discount, or even a virtual cupcake. Something to warm their hearts to your brand. If they post something relevant to what you do, comment, share, like. Interact!
Tips on How to Find a Social Media Audience
Just as we’ve said before its all about the human interaction with social media, it gives life and a voice to your business. The old ways of marketing don’t apply with social media, its a totally different giant. Make sure that you don’t take this lightly, give your social media work to someone who can dedicate enough time and knowledge to your campaigns, otherwise you may find yourself missing a lot of opportunities. Always make your clients and followers feel as if they are talking to a friend or someone they trust, this will ensure your social media success. Finding a social media audience is where you start, quality interaction seals the deal.