How Twitter’s Tweet Button Increases Exposure
We’ve all seen the Facebook “Like” icon or Twitter’s Tweet button on a lot of our favorite sites, but recent statistics prove that adding Twitter’s tweet button increases exposure by 7X. Twitter’s Tweet button is an essential addition to your business’s site, so if you don’t have one take a look at the report below to see why Twitter’s tweet button is a necessity.
Twitter’s Tweet Button Increases Exposure | The Report
Today, Danny Goodwin from SearchEngineWatch reported the following about Twitter’s tweet button, you’ll be astonished with his findings:
“Websites that display Twitter’s Tweet button on their homepage get seven times more social media mentions than sites without the button, according to a new report out today from enterprise SEO platform provider BrightEdge. That figure is based on an analysis of more than 4 million tweets.
The same report also finds, however, that only half of the web’s top 10,000 sites have added a social sharing button from Facebook, Twitter, Google+, or LinkedIn to their homepage.
After evaluating those 10,000 sites, BrightEdge found that 53.6 percent display “some social links or buttons” on their front pages, a slight increase from 52.8 percent in late July. Breaking it down further:
- 50.3 percent have adopted a Facebook Like/Recommend button.
- 42.5 percent have adopted a Twitter Tweet button.
- 8.1 percent have added a Google +1 button.
- 4 percent have added a LinkedIn Share button.
But the key takeaway here is that half of the web’s top websites still need to add a Twitter Tweet button to drive social traffic that will help drive sales, brand awareness, and affinity, says BrightEdge. And BrightEdge isn’t alone in this assessment.
Another study from Exact Target last year noted that consumers who follow brands on Twitter are three times more likely to amplify the influence of that brand. Some statistics on daily Twitter users:
- 72 percent publish blog posts at least once a month
- 70 percent comment on others’ blog posts
- 61 percent write at least one product review a month
- 61 percent comment on news sites
- 56 percent write articles for third-party sites
- 53 percent post videos online
- 50 percent make contributions to wiki sites
- 48 percent share deals found through coupon forums”
Twitter’s Tweet Button Increases Exposure | How to Add a Tweet Button
Now that you’ve been blown away by Mr. Goodwin’s findings, we’d like to inform you on how exactly you can add a Twitter Tweet button to your site. Here are the steps:
- First you’ll want to visit http://twitter.com/about/resources/tweetbutton.
- Choose your button. Do you want a Button, Tweet Text, or URL. You can also customize the language.
- Next go ahead and recommend people to follow, you can pull from your Twitter account as well as your email.
- Finally you can preview your button and go ahead and insert it into your HTML coding on your website.
As you’ve already seen, many of the top websites today have yet to include Twitter’s Tweet button, despite the mind-blowing statistics and the exposure that the Twitter Tweet button can bring to your business. So don’t wait any longer, make sure that you not only include Twitter’s Tweet button, but include others like Facebook and Digg as well.