Google+ Search
So you may have heard that Google+ officially opened its doors to the public today, and they’ve announced that Google+ Search will be added to the platform. If you’re new to Google+, or haven’t been anticipating the public release of the platform, for the past few months Google+ has been invite only. This is not much different than than Google’s Gmail, which was also invite only for the first few months. Google+ Search will definitely revolutionize the way that we use search, and business owners that are concerned with SEO and online presence should be keeping their eyes peeled on Google+ Search. Let’s take a look at some of Google+ Search’s features and fresh innovations.
If you want to explore Google+ Search, first you’ll need to set up a profile at plus.google.com.
Google+ Search | Features
You may notice a strange similarity to Twitter’s search features with Google+ Search especially with its own take on “save this search.” Google+ Search allows you to filter your search in many unique ways. For example you can choose where you’d like to find your information from, if you’d like you can search “Everything,” “People,” “Google+ Posts,” and “Sparks.”
“Sparks” is an interesting feature as it recommends articles and information centered around one of your topics of interests. Take a look at BlackBoxSocialMedia’s article, “Google+: The Tour Part II,” for more information on Sparks.
Google+ Search | A Step Above the Rest
So what makes Google+ Search a next level search experience in comparison to other engines? Well we spend a majority of our time on the internet these days on social networking sites like Twitter, Facebook, and now Google+, so the way that we find our news and information has been revolutionized. We learn about news topics, music, and trending topics by what our online friends post on their feeds, well Google+ Search realizes this so they’ve incorporated social search into their search engine.
So now our searches can also connect us to like-minded people with Google+ Search, here’s what SearchEngineWatch has to say on the subject:
Users who register now should also find it easier to connect with others, thanks in large part to the Search features added to the site. Users can search through Plus’s billions of posts, millions of users, and other content from around the web. You can check out how search results (and, perhaps, your profile or company) appear on a de-personalized search at this URL.
While Plus opening its doors to the general public makes it easy to join, the search features make it more worthwhile to do so: Since users will be able to search through people and posts, the site’s power as a networking and information-sharing medium has seen significant growth.
Google+ Search | For Businesses
Small businesses and large corporations alike are all waiting for Google+ business profiles to open up, however they’re just going to have to keep waiting. In the meantime, the best thing these social media marketers can do is explore the features of Google+ including Google+ Search and see what kind of early preparation can be done so that they are ready for the business launch.
What we’d recommend is opening up several personal accounts, explore Google+ Search, and also join Circles that revolve around your particular industry. This will help to find your influencers who have a lot of followers that could potentially do some word-of-mouth marketing for your business. Go ahead and offer some free information on your industry, link them to your videos, and recommend your website. Generate a reputation for your brand before you even have a brand page. Stay a step ahead of the game and continue to build content so that you’ll end up on the top of Google+ Search results!
Under Creative Commons License: Attribution Original Picture Source: http://wtfman.net/2011/07/10/google-is-already-selling-your-personal-information/