YouTube Update
The recent YouTube update makes it much easier for users to find attractive content that they desire. Your presence on YouTube is extremely important if you’re trying to market your small business and increase your online presence. Since that’s the case, its very important to stay on top of the YouTube update in order for you to implement and take advantage of the new features and functionality to keep your page fresh and innovative. The YouTube update breaks down into four parts, let’s take a look at those now.
YouTube Update | New Video End Screen
After viewing a YouTube video the user would see a small list of recommended videos based on the previous video that was played. However, now with the YouTube update at the end of each video the user will see a mosaic covering the screen with recommendations. Its beautiful, that being said, its very important that you have great imagery in your videos, primarily for your intro and exit, as this will probably be what will be on display in the mosaic.
What are you more likely to click on after viewing a video:
- A boring picture that doesn’t have appealing graphics or
- A unique image loaded with beautiful graphics?
YouTube Update
The playlist bar has also been improved with larger video images and clearer “back” and “forward” buttons. YouTube’s playlists have been hugely popular for users looking to curate or collect content. The redesign should be a huge improvement over the previous design, which tended to have glitches.
If you’re not curating content, its a great way to draw people to your business as well, especially if you’re pulling content from sites with more traffic and linking back to those sites. Just something to keep in mind when doing some brainstorming for your marketing techniques. This new YouTube update is going to make curating a lot more attractive as well.
YouTube Update | New Charts
The YouTube update for charts is also interesting when curating content, here’s what Mashable had to say about it:
Users looking to curate content will be happy to know the YouTube charts page has been updated. YouTube always kept track of top videos, but these lists were either buried in sub-menus or lost on the landing page. The redesign promises more chances for content discovery with smart search filters and niche categories like “How To & Style” and “Pets & Animals.”
YouTube Update | Editing Features
If you didn’t realize this already, you can edit your uploaded videos through YouTube. Before this was somewhat of a daunting process, however YouTube recently announced that WeVideo Now will be added to their video editing tools. This will help out a lot, because WeVideo Now is a cloud editing service, meaning that you can access the features through any computer that you use!
YouTube Update | The Skinny
Basically if you don’t have content for your small business on YouTube, you’re really missing out on a golden opportunity, especially now. YouTube is the second largest worldwide search engine, so being present here can definitely boost your SEO. If these YouTube updates are challenging for you to wrap your mind around, have no fear we can help!
Image attribution 1: http://byebyesuckas.com/node/113
Image attribution 2: http://www.youtube.com/watch?v=3rNx9_yBDVQ