Moms on Facebook

There are a lot of moms on Facebook thesedays, but marketing to moms may be a hard nut to crack.  Although moms on Facebook are looking for deals, they are admittedly tired of being spammed with advertisements, as are most people, but we feel that we may have come across some great recommendations for marketing to moms on Facebook, and we’d thought you’d like to know about them.

Moms on Facebook | What They’re Thinking

Just because they’re are a lot of moms on Facebook, doesn’t mean they are going to buy everything that you try to sell them.  Moms are technologically savvy nowadays and they’re not going to fall for the old marketing tricks.  Take a look at these statistics so you can wrap your head around what moms on Facebook are thinking:

Ninety-three percent of mom respondents to the Mom365/Direct Marketing Association’s recent survey said they seek out digital direct offers, yet more than a quarter agreed with the statement, “Enough already. I feel like I’m being sold something every time I get on the Internet.”

Sixty-four percent of these moms had purchased direct within the last year, and 25 percent do so every month.

More than half of these moms became more interested in online offers after having children. Why? Ninety-two percent said having a family is expensive; notably, 83 percent want to be rewarded for brand loyalty.

You can see right here that moms on Facebook want to be rewarded for the large amounts of money they spend on brands for their family and they don’t want to come across pushy marketing techniques.  Keep that in mind when advertising on social media channels.

Moms on Facebook | Tips and Tricks

Granted not all moms are the same, so don’t be offended if we group this demographic together, we just want you to know what works in most cases.  That being said, most moms are very busy people.  If you expect them to react to your social media marketing campaign, you better be rewarding them for their time, and don’t worry for the most part they’ll show love back.

Here’s what SearchEngineWatch has to say about moms on Facebook:

Moms go to Facebook to socialize and though we may whine about the onslaught of in-your-face marketing, we’re actually pretty receptive. Here’s what your average American mom wants from her Facebook run-in with you or the company you represent:

• Finding the right problem-solving product (that may not be in stores) makes life easier (54 percent).
• A special price or deal is an important part of a direct offer (93 percent).
• Moms believe Liking a brand means more and better offers (71 percent); you had best deliver or she’s out.
• They make purchases based on recommendations from friends (40 percent) – enhance this by using social apps, creating conversation and engaging rather than hoping they start talking about how awesome you are.
• Moms “really like” offers tailored to the demographics of their family; Pamper’s Gift to Grow program came up often in comments from survey respondents as a positive example oftargeted marketing.
• The ability to buy immediately is important (59 percent).

Moms on Facebook | Cardinal Sins

Here are the cardinal sins for marketing to moms on Facebook, and beware if you don’t follow these, moms will bad-talk your brand on Facebook:

• Sending her the same offer over and over again.
• Contacting her too frequently.
• Offering too much information – just get to it, already.
• Offers she finds irrelevant.