6 Tips on How To Maximize your Facebook Business Page

For most business owners who are just starting to use Facebook for their marketing, maximizing their page can be a little bit overwhelming.  If you have been doing research about how to use Facebook for your marketing, undoubtedly you have been told to engage, engage and engage.

So just how do you do just that?  Here are six easy ways to maximize your Facebook business page and engage your customers.

How to Maximize Your Facebook Business Page | Tag your customers

Say you are sponsoring an event, such as the opening of a new branch or perhaps your bookstore is having a meet-the-author event, and invited your customers to attend.  Be sure to take a lot of photos, upload these in Facebook, and tag your customers if you know them personally.  Also, encourage them to tag their friends.

How to Maximize Your Facebook Business Page |  Share content.  With images

If you have a blog, it might help to share your blog posts on your Facebook page.  It helps you gain more readership to your blog, while also making your Facebook page a source of information about your company, products, services and industry.

Be sure to add a thumbnail photo that is relevant to your blog.  Be sure to add a comment about the post or content that you want to share.  You can also change the title and the excerpt if you want.

How to Maximize Your Facebook Business Page |Time your status updates.

Make sure that you update your business page regularly.  It is your status updates that would help you engage your customers and help to have your business appear on your customers’ newsfeeds.  However, you should also also note that too much updates can turn off your customers and drive them to unsubscribe you.

The thing is, there is no magic formula as to the optimum number of status messages that you should send out.  Some businesses send one or two status updates daily, and then rely on comments and replies for the rest of the day.  There are others can get away with a status update every hour.

See what makes sense for your business.  If you run a cafe, you might do well posting status updates during the afternoons, early mornings or late at night.  If you run a bar, you might want to be active at night.

It might help to check your website or blog traffic as well.  See when you have a lot of visitors coming from your Facebook page.  Then post your status updates during this time.  For example, if your blog gets accessed more during the 9:30am-11:30am period every weekday, then be sure to share content during this time.

How to Maximize Your Facebook Business Page |Know what to share

When it comes to status updates, you should be able to give your customers content that they could learn from or something that they would want to share.

For example, a non-profit for breast cancer survivors would do well posting news about the latest breast cancer drug breakthroughs, medical advances related to the disease, and other related stuff.

How to Maximize Your Facebook Business Page |Other stuff about status updates that you might be overlooking

Some status updates work and some don’t.  You can’t expect to have people comment on, like, and share each and every status update you give out.

But here is what would make your status updates more successful:

• Short – Status updates that are short (generally less than 80 characters) are easier to read and so people tend to read them. 
• Avoid words that sell – Be creative with your wording.  Avoid “buy” and “shop,” but instead use words like “win” or “get.”  For example, instead of saying “Buy our new product now,” say “Be one of the first to try out our new product.” 

How to Maximize Your Facebook Business Page | Invite people to “Like” your business page

What’s the point of creating a Facebook page for your business if no one knows about it?  Advertise your business page wherever you can, from in-store signs to posters to your business cards and even your email signature.  You could also invite your website visitors to like your business page!

About the Guest Blogger: SEO Inc. is a locally owned search engine optimization company located in Carlsbad, CA.  They believe that maximizing your Facebook Business Page can help spread awareness about your business and enhance the level of service for your existing loyal customers.  Come find out more about SEO Inc. on Facebook!