You will find numerous social media agencies attempting to gather as much information of online customers as possible to determine their specific buying habits and activities. In the last five to eight years, the Internet has seen a substantial rise in the number of social networking sites being setup. The amount of online customers and activity within this niche has been increasing in numbers through the millions. Marketers and sellers want to go where their buyers attention flows, and social media agencies are providing a fertile feeding ground for potential buyers.
In addition to the social networking growth, there has been an surge in online shopping. An increasing numbers of people have begun shopping from the comfort of their own homes using the Internet rather than going to shopping malls, fighting the traffic, and spending hours of an afternoon shopping for goods and services. Given the rapid popularity in online shopping, targeted social networking marketing has increased as well, and social media agencies are spending countless hours researching as much social media demographic information of shoppers as possible. The following are the top social media agencies and their top demographics of users.
Social Media Agencies Demographics Statistics | Facebook
The United States is the largest user of Facebook in the world, with more than 155 million users, or 65% of the total global audience. As the graph on the right details, more Facebook users are female than male, with 55% of the users being women and 45% being men.
The social media agencies age demographics are broken down as follows:
- 13-17 – 9.4%
- 18-24- 24.3%
- 25-34- 23.6%
- 35-44- 16.7%
- 45-54- 12.9%
- 55-64- 8.1%
- 65+ – 5.0%
Surprisingly, according to a Pew Internet Study, the average age of Facebook Users is 38 years old. The study revealed other interesting demographic information of Facebook Users:
Education:
- Some college / trade school: 34%
- Bachelor’s Degree: 20%
- Graduate School: 15%
Race:
- White- 78%
- Black- 9%
- Hispanic- 9%
- Other- 12%
User Frequency:
- Multiple times a day: 31%
- About 1 time a day: 21%
- 3-5x a week: 15%
- 1-2x a week: 17 %
- Every few weeks: 11%
- Less often: 5%
- Never: 1%
Social Media Agencies Demographics Statistics | Twitter
The United States is the largest user of Twitter, with over 107 million users, more than 3 times of the second place country, Brazil.
Twitter Age Demographics:
- 18-29: 41.5%
- 30-49: 42.3%
- 50-64: 13.7%
- 65+-: 2.6%
Education:
- Some college / trade school: 39%
- Bachelor’s Degree: 21%
- Graduate School: 18%
Race:
- White- 64%
- Black- 17%
- Hispanic- 19%
- Other- 0%
User Frequency:
- Multiple times a day: 20%
- About 1 time a day: 13%
- 3-5x a week: 6%
- 1-2x a week: 9%
- Every few weeks: 12%
- Less often: 23%
- Never: 18%
Social Media Agencies Demographics Statistics | LinkedIn
North America and Europe represent the majority, 67%, of the 147 million worldwide LinkedIn users . Worldwide, LinkedIn is the most male dominated of the social media agencies with 58% male and 42% female.
LinkedIn Age Demographics:
- 18-24- 25.8%
- 25-34- 34.3%
- 35-44- 33.4%
- 45-54- 6.6%
Education:
- Some college / trade school: 16%
- Bachelor’s Degree: 37%
- Graduate School: 38%
Race:
- White- 85%
- Black- 2%
- Hispanic- 4%
- Other- 13%
User Frequency:
- Multiple times a day: 3%
- About 1 time a day: 3%
- 3-5x a week: 4%
- 1-2x a week: 18%
- Every few weeks: 28%
- Less often: 35%
- Never: 9%
Social Media Agencies Demographics Statistics | Conclusion
What are the lessons learned from the different social media agencies demographics statistics? Depending on the type of product you are offering, you will yield different results from different social media agencies. Marketing on Twitter will yield you a younger demographic, while marketing on LinkedIn will find you older males. Facebook is probably most valuable for the 18-44 female demographic as they are not only most prominent in such demographics but they are also much more active in interacting, engagements, and visiting the social media site multiple times.
While more research should be done prior to deciding which of these social media agencies is best for your product or service, I hope you’ve found this article to be a good start.