Pinterest is still going stronger. Thanks to its simplicity, more and more people use it to get some great images and also to promote their company brands.
Now, law firms should also join the bandwagon.
So here are some simple tips for legal marketers, law practitioners, and law firm websites on how to utilize Pinterest in promoting their sites.
Create your own images
In the case of Pinterest, you must use stunning images in order to catch the attention of other users. Anyways, you can create a variety of images – comics, photos, memes, etc. Just remember to design something that’s not common.
Memes are also great in creating catchy images however you may think twice because for law firms, there are some ethical concerns that should be considered. Furthermore, the image of the firm should be always upheld.
For practicality, you can hire or outsource some designers in order to save time.
Reverse image search
In order to know what images caught the attention of the other users, check your images in either TinEye or Google Search by Image. These are the biggest reverse image search engines.
According to Kaiser the Sage, it is important to track where your images were posted. You can ask for link attribution in cases where no backlinks were provided yet. Furthermore, you can know which images were used by who. And what types of images are always grabbed by others.
For a list of free reverse image search engines, check the list provided at comptalks.com. Also try using SuperFish and their new “technological development”.
Be active
Same with any other social media sites. You need to post a lot, interact with the community, and simply, be active.
According to an article in socialmediaexaminer.com, you should also pin content posted by the other users. Also, create a catalog of your services by creating a pinboard for them. People respond to incentives that’s why creating a contest is a sure way of getting brand exposure. Start a photo contest.
Pin your services
Same with any other products or services, you need to pin what your company offers. Simple representations of your specific legal services will create big impacts in your campaign.
An article in The Wall Street Journal points out to the fact that some law firms already offer flat rates to small and start-up businesses. For law firm marketers they can target the small businesses that cannot spend that much for the hourly rates set by most law firms. They can promote these offers through Pinterest boards.
A word of caution
Law firms are special in the sense that there are many ethical guidelines that needs to be followed. Pinterest may or may not be a perfect match for the image of a law firm. However, when it’s properly used then it will be a big help to the marketing campaign of any law firm.
So how can Pinterest help our law firm marketing campaign. Ric provides some simple tips here. He’s also writing for a law firm in Wellington, Florida and for a family lawyer in Jupiter, Florida.