If you’re looking to take your brand to the next level on Facebook, here are 7 tips to to remember for using Facebook for business. You’ll also need to know that these social media marketing tips can work on any social network site, not just Facebook.
7 Tips for Using Facebook Timeline For Brands for Business
Your Profile Photo: Make sure your photo or business logo is cropped correctly. To ensure it’s right, check it out on a few different devices to ensure the centering is correct and people can view your media correctly. The thumbnail is very small, so avoid text. If you have a distinctive logo, I recommend using it. Once you set this profile image, you do not want to change it. The consistency of this image is vital to branding.
Your Cover Image: Whether it’s Timeline for Brands, or any other brand marketing, first impressions are important. That’s why your cover image should be something that grabs people. Taking any old photo you have isn’t going to cut it. Be discriminatory about the image you choose as a cover and make sure it speaks to your brand. Unlike with the profile photo, with the cover image, it’s okay to mix things up a bit by changing the image often to keep it fresh. Make it new, timely and brand specific. However, don’t wait too long. If you don’t have any ideas, get something up there. Something is better than nothing. You can hash out a better design later.
Icons and Application Images: Support your brand any way you can and this includes uploading images for your applications that lend brand support. However, make sure the images are simple and clear.
Making Use of Tabs and Applications: If you want to draw from content that you or your business has created on websites and social media, then do it with apps. This inserts your brand, but allows you to try different applications. You may be fearful that people won’t like what you’re doing, but what do you have to lose? If you bore people by playing it safe, they aren’t going to like what you’re doing anyway.
Content is Paramount: If you haven’t looked over your content lately, you need to. Ignoring content isn’t uncommon because many people don’t know what they’re doing when they set things up and they don’t always remember to come back and do it right later. Even if you think it’s fine, look it over again. You’ll probably see things that you can change.
The Importance of Images: Social networks are driven by photos these days. That’s why you should choose select photos for your profile pictures, product descriptions and other social media interactions. This helps to positively and continually promote a positive brand image.
It’s also worth noting that the most followed content on Facebook are photos. This is why using them can be so effective. If you have a business party or funny business meeting, take some photos and use them on social profiles. Upload them at once or over time to extend the life of the photos. The choice is yours.
Have a Constant Presence: Status updates and good content are vital to branding success, so don’t take the lightly. You can get caught up in Edgerank and all sort of other stuff that supposedly ranks your content, but the best option is focus on the needs of your followers and how you might be of assistance to them and let the other stuff happen as it happens.
Remember as well to tend to your Facebook as well. Answer questions, update content and have a constant presence on you launched page. This could take a little time to perfect, and it could be a bit taxing, but you don’t want to leave people following you on Facebook hanging. Even if it’s just you running the business, promoting your brand with is a round the clock job.