Do you ever wonder why you can have hundreds of friends on Facebook but only see a handful of posts on your newsfeed? Do you worry that your posts aren’t reaching the majority of your audience? Learn how to use EdgeRank to make sure that all of your content is reaching viewers.
EdgeRank
EdgeRank is an algorithm created by Facebook which determines what appears on your newsfeed. Posts, comments, likes, photos and all other content is what Facebook calls “objects” and the interaction of such objects is called an
The EdgeRank Algorithm
“Edge”. An Edge could be a comment, a like, a share or any other interaction with a Facebook post or status. EdgeRank determines what appears on your newsfeed by ranking each edge according to Affinity, Weight, and Time Decay.
Affinity
Affinity is regulated by the number of interactions you have with another page. For example, if you regularly leave a comment or like a photo on a friend’s page then you are more likely to see them in your newsfeed. People with whom you have a closer relationship to tend to appear in your newsfeed more often.
Weight
Weight gives value to an action: comments require more effort than a like, therefore giving them more weight. Posts with a lot of comments are sure to be seen in your newsfeed.
Time Decay
Time decay is simply time relevance; yesterday’s posts are most likely not going to show up at the top of your newsfeed. Time Decay keeps content fresh.
Engagement
When you post any content on Facebook you want it to be seen, and because of EdgeRank some of your content may go unnoticed. The more engagement you can get with users, the more likely they will start seeing your posts on their newsfeed. Use the EdgeRank Algorithm by posting content that will get more weight and affinity; post content that will get more engagement like videos, caption contests, puzzles, trivia, etc. Start a forum that will keep users engaged and active. Share links that users will want to leave their thoughts and opinions on. Stay active by posting at least three or four times a day. To see more posting ideas click here.
Knowing how EdgeRank works is important in making sure your content gets noticed. Stay at the top of the newsfeed by keeping users engaged.