5 Things You Need to Know About Branding on Pinterest
Pinterest is the newest social media darling garnering significant attention, especially among the female demographic. However, with so many options for local business promotion, does your business need to use this platform too? The answer to this question is likely shaped by whether your business’ brand and marketing strategies are well suited for Pinterest. To help you answer this question, take a look at the 5 branding tips summarized below.
5 Tips on Branding on Pinterest
1.) Ensure you’ve assessed whether Pinterest is a good way to promote your local business and its brand. Often businesses whose brands are easily illustrated with images are a natural fit. If your business sees utilizing Pinterest as too much of a stretch for your brand, it’s not worth trying to make it fit, instead focus on other social media forums for which it is better suited. Also, consider the demographic you’d like to reach with your marketing. Pinterest’s main audience is women age 25-45. Its true this demographic is often involved in many key household decisions, but they also won’t be the target demographic for every local business.
2.) Have great pictures to show off your brand. If you don’t already have these items at your finger-tips, it may be worth hiring a photographer to help you capture just the images you need. Remember, it’s important to stay away from copyright infringement issues so common with Pinterest and instead use great images of your own.
3.) If your products can be displayed in a catalog, create one or at least a mini version to display on Pinterest. You can always link an image back to an already created online catalog on your website. Or, if your product is you, include some engaging “teaser” content and again link to your website or blog.
4.) Let your website/blog visitors know you’re on Pinterest by including a “Pin It” button. Once you put in the time to create your page you, of course, want lots of interest and visitors. As always, create engaging content and customers will often happily share your local business message for you! What more could you ask for?
5.) Often focusing on how your product makes the user feel rather than the product itself can be an effective way of creating an interest in your product in an indirect way. However, the common guidance for other social media platforms also rings true on Pinterest; you should “pin” one message directly “advertising” your product for every three or four “pins” sharing information related to your brand / your business field. Use your other “pins” to share related visuals and information which ties to and/or complements your brand.
For more great tips, refer to the article 6 Tips for Branding with Pinterest by Kandra Churchwell on Social Media Today.
Author Chris Marentis is the Founder and CEO of local business internet marketing company Surefire Social.