“Search Engine Optimization is knowing what the search engines want and giving it to them… so hard they f***ing bleed” Dave Naylor
A business domain name related to keywords do play a critical role in search engine optimization for your business and website as it goes a long way towards attracting your target audience, getting a higher conversion rate, and generating more business & revenue.
A Search Engine Optimization friendly business domain name contributes to the success of the website. Therefore, when creating your business domain name, you should keep in mind the goals and objectives of your website and choose specific, targeted keywords accordingly. In fact, inserting the main keywords of your targeted industry into the business domain name is a smart idea because not only is your website theme kept same throughout, but Google also looks favorably upon it. Here are some tips to creating a search engine optimization friendly business domain name:
SEO Business Domain Name | Short and Simple
You want to have a business domain name that is short and easy to remember. The fewer the words, the more memorable. www.hotandfreshbraziliancoffeeineastaustin.com may get your point across, but people may not remember all the words in your business domain name. Therefore, minimize the number of words as much as possible for your business domain name. Remember, the easier to remember, the more likely that people will visit your site.
SEO Business Domain Name | Dot Com
What is the easiest web suffix to remember? Dot com. While you may find that Amazon.net would be a great name for your product, many people may enter dotcom instead and your traffic is diverted to a competitors’ site. Remember, you goal is to get people to visit your site, not someone elses, and using a business domain name that ends in dotcom will put you in the best position to find your site.
SEO Business Domain Name | No-Hyphens
Part of keeping your business domain name simple is eliminating any characters that aren’t letters. For example. if you have a group of keywords in your business domain name, like www.webuyhousestexas.com, it’s better to leave all the letters together than to separate by a hyphen, like www.we-buy-houses-texas.com. The reason is that most people forget the hyphens or can’t remember your site because of the hyphens. To make matters worse, they take a guess, forget the hyphens, and land on your competitions’ site. Your business domain name should be building your site traffic, not your competitions’!
SEO Business Domain Name | Wrong number
If you’re a company offering to pay $100 for a widget and try to brand your business domain name with this number, how will people remember and type it online? Let’s say your business domain name is www.100widget.com. Will people remember as $100wideget.com or onehundreddollarwidget.com, or hundereddollarwidget.com, etc… When you put in numbers in your website, you add confusion, and a confused mind does not take action.
SEO Business Domain Name | Conclusion
In summary, when creating a business domain name for your company with the hopes of maximizing your search engine optimization abilities, remember to keep your business domain name short and simple, use a dot com at the end, eliminate using any hyphens, and avoid using numbers. Keeping your business domain names memorable will keep traffic going to your site rather than to your competitions’ site!