Facebook Ads

With between 500 to 600 million worldwide Facebook users, many businesses have Facebook Ads questions that they would like to have answered before investing in advertising.  Facebook has recently overtaken Google as the most visited website, and it’s ad campaigns are proven money makers for many industries.  But will it work for your business?  Prior to investing, ask yourself the following Facebook Ads questions:

Facebook Ads Questions | What are Facebook Ads

Facebook Ads is a way to advertise on Facebook to a predetermined targeted market.  Using Facebook Ads allow you to choose your audience by location, age and interests, enhance your relationships and interactions with your potential clients, and control your marketing budget by choosing to pay only when people click (CPC) or see your ad (CPM).

Facebook Ads Questions | What are my Goals?

What are you trying to accomplish with Facebook?  If it’s simply recognition, then you can create a business fan page for your company and interact with your followers this way.  If you want to drive traffic to your site, then consistently putting out quality content to your site will help you increase your site visits.  But if you want to target a specific market from Facebook to your website, then Facebook ads may be a good way to go.  Since there is an investment for Facebook Ads, you’ll want to make sure that your website has a low price point product or a way to get people to opt into a high converting auto responder campaign.

Facebook Ads Questions | What type of Facebook ads should I get?

There are two types of Facebook Ads:  Facebook Ads and Social Ads.

• Facebook Ad is a straight forward branded ad, linking to either an external site, a Facebook application or a Facebook Page.
• A Social Ad is also a fully branded ad, but it ties in social interactions performed by user’s friends with a brand. Facebook then uses that action as the headline of the creative for the Social Ad and displays it in their Mini Feed

Facebook Ads Questions | How do I know if Facebook Ads is working?

As the old saying goes “you can’t manage what you can’t measure”.  Facebook Ads campaigns can play an important part in the conversion process, but clicks on Facebook ads don’t always occur at the end of the purchase funnel. Most websites marketing campaigns still count their performance to the last click, thereby over-allocating budgets to the source that lead to the final sale, but forgetting about what lead the lead to the previous source, thusly miscalculating where to allocate marketing funds and overpaying for conversions.  Therefore, it is critical that your Facebook Ads tracking have a proper multi-exposure attribution system that every step of the purchasing funnel, from first click until the eventual purchase.