Facebook blog engagement is important for your page.  The more people who engage by clicking the ‘like’ button or leave comments, the more credibility your posts will have, and greater number of eyeballs that will be able to view your content.  Remember, the purpose of social media is to have a two way conversation, not just a one way ‘pitch-fest’ with your potential customers.  However, it takes more than just writing a quality Facebook blog to encourage your friends to post comments.  Consider these other factors that will have an impact on how many people will be willing to comment, or engage on your Facebook blog:

Facebook Blog | Timing is everything

Most business will post a Facebook blog between the hours of 10am – 4pm.  However, most people actually check their Facebook pages before work and after work.  BuddyMedia.com reports that there is a 20% higher engagement rate for posts that occur after 4pm local time!  Therefore, businesses putting out content during regular business times are missing out on the best times to connect with potential customers.   It doesn’t matter how good your Facebook blog is, if no one sees it, no one will comment.

Facebook Blog | Shorter is better

Keep your Facebook blog posts short, simple, and to the point.  And, if you can, keep your descriptions of your Facebook blog posts to under 80 characters.  Buddymedia.com’s report shows that posts with less than 80 characters have a 27% higher engagement rate than longer posts.  So say what you need to say, but say it quickly or you’ll lose the attention of your friends who read your Facebook blog.

Facebook Blog | To ask, or not to ask?

The report finds that Facebook posts that ask a question have a 15% higher likelihood of customer engagement than statements. This stat makes sense as questions are one of the best ways to encourage a conversation.  If possible, mix in questions of a personal nature.  The highest engagement rate comes when people ask questions of a personal nature, especially regarding their children.  The more personal you are on your Facebook blog, the more real you appear, and the more likely your fan base will engage with you.

Facebook Blog | What is the best day?

Saturday is the worst day for engagements for businesses.  People check out on Saturday and will ignore your Facebook blog.  Mondays thru Wednesdays show a 3.5% drop as people are generally busier on these days.  The best days to make your posts describing your Facebook blog is on Thursday and Friday.  These two days have an 18% increase in engagements!

In conclusion, when writing posts and posting your Facebook blogs, it’s important to post later in the week, after business hours, with short, simple questions.  Following these suggestions should allow you to have the highest possible engagement from your Facebook blog.

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Article: Facebook Blog Engagement