Facebook Business Marketing Tips
Lately, Black Box Social Media has reported that 40% of all consumers check out retail companies through social media prior to making a purchasing decision, there are over 600 million Facebook users worldwide, and that the advertising industry is planning on spending $60 billion on social media marketing. Using social media marketing is a trend that small businesses must incorporate in their marketing plan. While many small businesses are coming around to the idea that a presence on social media sites, like Facebook, is necessary, people don’t really know what to do. The purpose of this blog is to help educate you on the basic Facebook business marketing tips.
Facebook Business Marketing Tips | Include Facebook on your website
Regardless of your product or service, you always want to give people a chance to join your Facebook page and/or share their experience with their Facebook friends from your website. Setting this up is simple to do as most web hosting companies allow widgets that give the company website access to the companies’ Facebook page. Also, you want to include other widgets, such as the ‘Like’ button, or the ‘share’ button, so a potentially satisfied customer can instantly share their experiences with their friends.
Facebook Business Marketing Tips | Include Facebook on your website
One of the most basic Facebook business marketing tips is to stay active on your Facebook page. Each business is unique, and it is important and essential for your Facebook page to have its own personality and offer a fun element for fans. Social media marketing allows for two way communication, and Facebook has the applications to allow you to take full advantage of this technology. If users are offered value on your Facebook Page, they’ll keep coming back, and you’ll create loyal, consistent fans.
Facebook Business Marketing Tips | Reward loyalty
Encourage and motivate your loyal fans to join your Facebook fan page by rewarding them. If users have ‘Liked’ or shared information about you, endow them with tabs or badges (like ‘member of the month’) as a way to reward them. I have a real estate investor guru friend who will give away free real estate information as long as your share the information on her website. Get creative, give valuable content, and you will build a loyal, happy customer fan base.
Facebook Business Marketing Tips | Summary
In conclusion, social media marketing represents a huge opportunity for established and emerging businesses across the world with Facebook being top player in this field. Marketing on Facebook offers businesses the possibility of exhibiting their product and services to over a half a billion people in an anonymous way yet still remain intimately acquainted. Plus, you are able to target your specific market and demographic. By following the above Facebook business marketing tips, you should be able to promote your product or service for a fraction of the traditional advertising costs.