Facebook the Answer?
Too many companies are relying solely on Facebook for their social media marketing campaigns. This is a huge mistake, as too much valuable time is being spent on why consumers aren’t reading or responding to your Facebook posts, when companies should be focusing on stretching their brand far and wide across the vast resources the internet has to offer.
Facebook – Some Things to Consider
Facebook is important, absolutely, there is no doubt about it with over 500 million users you pretty much have to have a presence there, but diversity is the name of the game. But according to a recent All Facebook article, only 3-7.5% of your Facebook Fans actually see your posts, and a lot of these people may ignore it as spam. In actuality, this is part of the problem for all stream based social media, as a matter of fact, an RSS and email generate a higher % of views and interaction.
Create videos on Vimeo and YouTube, tweet articles that deal with your industry, give advice to your consumers so they trust you and when their is something that they can’t take care of themselves, they will call on you. All of these techniques can be linked to Facebook as well, so this is the key to having not only a greater presence on Facebook, but across the entire web.
Facebook – What’s The Answer?
Wait, wait, wait, I’ve been focusing all of my attention on Facebook, has this been a waste? No. Continue posting to Facebook and asking your customers how they interact with the site in order to gain some insight on different directions to take. After all, posting to Facebook is not an expense task for your company, and it’s free brand exposure. Just don’t get so wrapped up in Facebook that you forget about all the other creative resources for your marketing campaigns.
An article on Technorati called Facebook and Social Media Marketing, gives an interesting perspective about the cost of social media marketing posts, “content marketing costs are 95% creation and 5% distribution so spreading content as far and wide as it can possibly go, being platform agnostic, creates potential new customers, revenue, links and traffic without adding substantial costs.”
Facebook – The Moral To The Story
The moral to the story is that companies should stop trying to figure out why and just continue posting to Facebook periodically as it definitely increases ROI and effectively syndicates content from your social hub, but simultaneously keep up to date and focused on all other campaigns as well. Facebook is not the answer, but it is definitely part of the equation. Live by this quote from a great TheFutureBuzz article on the subject:
“Facebook is but one spoke of a broader mix of channels of distribution for your content. If you’re still making amateur hour mistakes, you’re not even ready for Facebook. Go clean up your own web presence, pivot your marketing to embrace an owned channel and build a platform agnostic community. You should never rely on one traffic source, one social network or one search engine for visitors and community.”