Tips for Using Facebook Timeline Brands Page
If you have a Facebook Timeline for Brands, you may notice that users seem to be confused by the new timeline offered on the site. Certain elements are very confusing include “See More” content breaks along with unexpanded apps. Cover images and certain other features may be of less importance.
SimpleUsability recently conducted a study on eye tracking. During this study, they played back activity to users to have them recall the thought processes they used. What this study found was that brands have a number of opportunities and challenges in order to continue using Facebook for marketing. Whether you chose to change your page over early or waited until Facebook did this on March 31, you may be in need of tips and user insights to help make your page user-friendly again.
Five Tips for Using Facebook Timeline Brand Pages
- Keep your Facebook Timeline for Brands current at all times. Small businesses may find this difficult to do, but visitors don’t have to scroll as often. Be sure they can see any competitions, promotions and themed content without having to scroll. Content breaks, where Facebook loads older posts, often led to the visitor leaving the site believing they had come to the end of content. Others left because they did not want to wait for this content to load.
- Don’t place too much emphasis on your cover images on Facebook Timeline for Brands. Most perceive these to be ads so they ignore them. Care must be taken because there are very strict rules that have been put into place when it comes to the images. You cannot put any calls to action here or contact information. Visitors tend to scroll down past the images so you need to work use of this space to brand your business and save important information for locations further down the page.
- Put a history of your company in your Facebook Timeline for Brands. The ‘about’ section of brand pages is a great way to do this. Use this information to share information that is not easily located on the corporate website. This allows them to learn more about the history of your company. Be careful though as some users can become confused if you include history that dates back to before Facebook was in existence.
- Pay close attention to friends’ interactions and relationships. Make sure you nurture your brand any time you see it mentioned on this site. Any time someone interacts with your page, respond. It may be that a friend likes the page and interacted with it so another user became more interested in liking it also. When you see something along these lines, whether it be a photo comment or status update, engagement is key as recent friend activity encourages more engagement.
- Help your customers understand the new Facebook Timeline for Brands. Offer them guidance and engage more frequently. They will keep coming back for more hits and tips as they learn the new layout.