Google Analytics Update
Google has improved and released their version of the Google Analytics Update, which has been designed to assist web site owners on how many hits their site is getting, who’s clicking on their site, where they’re going, and other valuable information. Here are some enhancements and benefits to the Google Analytics update.
Google Analytics Update | 3 enhancements
According to Google’s website, the Google Analytics update offers the following 3 enhancements:
- A redesigned Google Analytics platform to enable major new functionality
- A streamlined interface to make it easier to get to the information you want
- Improved report performance for faster reports
Google Analytics Update | 5 benefits
- A completely redesigned, faster interface (read more).
- Multiple dashboards—build a custom dashboard for each department (read more).
- Event Goals! Track your PDF downloads as goals with events, or configure 2 minutes play time on a video as a goal. Read Kayden’s great blog post on this feature.
- More powerful custom reports—you can pre-filter reports and build additional data views (read more).
- New Term Cloud visualization.
Google Analytics Update | Future updates
- Exporting reports to PDF
- Emailing reports
- Migrating a custom report from the current Analytics version to the new version
- Linking a new AdWords or AdSense account
- In-Page Analytics
Right now, Google Analytics users can switch between the old and new versions of the product. The Googlers working on the Google Analytics update are soliciting feedback and are also prepping for even more new features in the future. Given some of the recent rollout disasters, like the Facebook Migration Page, Black Box Social Media is anxious to hear what others say before installing the update. Does this make us cowards?
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