Google Updates Its Search Algorithm
Generally, if you tell a webmaster the words that Google updates its search algorithm again, they tend to get very nervous (and in some cases, start updating their resumes). But this latest change is designed not to punish spam but to reward the freshest of content. What do I mean?
As with everything related to Google search, Google wants the end user to be able to find the freshest, most relevant content in as quick and simple a manner as possible. As Google updates its search algorithm again, it’s focus is on new and relevant information. Here’s how they put it: “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.”
Google Updates Its Search Algorithm | Google Post
Google stated in it’s recent post that they are making a significant improvement to their ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
- Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
There are plenty of cases where results that are a few years old might still be useful for you. [fast tomato sauce recipe] certainly saved me after a call from my wife reminded me I had volunteered to make dinner! On the other hand, when I search for the [49ers score], a result that is a week old might be too old. Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers. http://googleblog.blogspot.com/
The latest tweak builds on a Google initiative called Caffeine that provided 50% fresher results for searches than Google’s previous index.
Since Google introduced the Internet to ‘Panda’, webmasters have been horrified of any types of algorithm updates. But Google has stated that they actually update their algorithms several hundred times a year and most people don’t know about it. This latest algorithm update will reward bloggers or webmasters who post original and timely content. Rest assured, as Google updates its search algorithm or announces any other types of changes, Black Box Social Media will let you know.