Most people don’t immediately associate Pinterest with anything automotive related. Pinterest’s demographic is mainly women and popular images that make the front page are generally related to arts & crafts, fashion and furnishings. However, that doesn’t mean that car dealerships should neglect Pinterest as a marketing avenue. It can be advantageous to participate on a social media site that is fairly young since that allows one to build a large following. Let’s take a look at how auto dealers can take advantage of marketing on this hot social media site.
Build Traffic With Pinterest
Despite its recent start, Pinterest is growing exponentially and a huge traffic referrer for many sites. Remember that you are able to link any photo you pinned back to your main site. It’s even better when others repin your image because that will give your image and site even more exposure and potential traffic. Another tip is to follow “influencers” or popular individuals in the automotive niche. This will increase the chances of those with an interest in cars following you back.
It’s All In A Picture
h2>Pinterest is all about creative and visually stunning images. If you take a look at the front page you will see that the images that go viral are generally unique and one of a kind. Infographics also tend to do quite well; these are images that convey data or an instruction such as a “How To” image. You can’t expect to pin a pick of any old car and expect it to get repined. If you own a Honda dealership in Los Angeles you may want to pin especially captivating pictures of the Accord and name it “Honda Accord Los Angeles” with a link back to your main site.
Interact With Others
Pinterest is a community which means that you need to participate and interact with others in order to build a following. You don’t want to excessively self-promote and post tons of pictures all linking back to your site because that can be perceived as rather spammy. Why not repin other car photos that you like? That’s one way of hopefully getting the person you pinned a picture from to pin something of yours.
Think Outside The Box
The most successful Pinterest campaigns involve creativity and ingenuity. Some companies have generated mass interest by holding fun contests with great prizes. Others may have arranged their boards in order to tell a story. Being unique is key when it comes to getting attention on this fast growing social media site.
Written by Janeen Star, a writer who enjoys writing about social media and internet marketing