How to Blog for Success
Many of you may already be familiar with writing keyword based blogs, and your SEO ranking may not be half bad, however many people are missing one key element on how to blog for success. People may be viewing your material, but are they staying on your site? If you want to know how to blog for success and truly retain your viewers, take a look at these tips on how to blog for success provided by Kevin Gibbons from SearchEngineWatch.
How to Blog for Success | 6 Tips
1. Link to Related Posts
If your visitor has found a blog post entertaining and useful, then they may well want to read more of your articles on similar subjects.
So, add links to related articles beneath the post. Users that aren’t familiar with how to blog will often leave these out.
2. Write a Series
Don’t overuse this tactic, but it can be a great way to increase page views, encourage repeat visits, and explore complex subjects in greater depth.
Once you have a completed series on our blog, readers landing on one article will be more likely to read the additional content. That added value will keep on giving as people find the posts through search engines and inbound links in the future. For example if I could write a four article series on “How to Blog for Success.”
3. Showcase Older Posts
Take a leaf out of “The Simpsons” book and don’t be afraid of compilation posts. These can be a great way to showcase your older, most successful or popular articles, driving additional visitors to them.
For example, you might list the blog posts that received the most comments or were the most popular over the previous year. There’s no shame in showing off your popular content, this is how to blog for success.
4. Add Descriptive Introductions to Your Articles
When a reader lands on your blog’s home page, make sure they can see at a glance how useful the different articles are. This may pique their interest so they read more than one post.
If your article introductions are captivating then use those. Otherwise, write appealing summaries of the posts so the potential reader can see exactly how useful they will be.
5. Link to Other Posts Within Articles
One of the frustrations of the blogging platform is that articles are necessarily fairly short – rarely more than 800 words.
That can make it hard to explore complex subjects in any great depth. However, if you have existing posts that are relevant to the subject you’re writing about, then link to them.
In addition to giving the reader the chance to learn more, it encourages them to click through to different articles. For example I may link “How to Blog for Success” to something like “Tips with WordPress.”
6. Build a Page That Shows Additional Articles
Make sure your blog contains a sidebar that highlights other blog posts. These could be related content, different article categories, or even the most recent articles on your blog.
This is a simple way to encourage visitors to read additional articles across a wider range of subjects.
How to Blog for Success
There is a method to the madness with blogging. Combining your message and thoughts with a process and style of blogging that will allow you to maximize your SEO is the best way for you to blog for success. Without a doubt SEO presence and keyword based blogs are extremely important, but if you truly want to know how to blog for success, then you’ll want to implement these 6 tips to blog for success.
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