Google+ Pages for brands
Everyone is scrambling to make their impact on Google+ Pages for brands, however we don’t want to jump swan dive into an empty concrete pool. You’re brand’s first impression on Google+ Pages for brands could really make or break you, so we want you to have a confident knowledge about Google+ Pages for brands, so you can make a huge impact from the start.
You’ll want to integrate your SEO and other social media marketing tactics with Google+. Then you’ll want to consider some of unique features that Google+ Pages for brands offers and implement them to the best of your ability to ensure a solid user friendly experience that generates interaction.
Google+ Pages for Brands | Social Search
Its going to be very important to consider the changes in Google’s algorithm now that features of Google+ like the +1 button have come into play. In order to have successful SEO, you’ll want to make sure that you have an aesthetically pleasing page rich in content so that others will +1 your page.
Not to mention, when a user is logged into their Google+ account, their searches will be customized depending on what they +1’d as well as those in their Circles, thus creating a more personalized experience.
One more important factor to recognize with Google+ Pages for brands is the importance of reaching out to those in your field with hefty social influence, because it is rumored that Google will deem a Google+ Page worthy if it contains comments from those with hight social influence.
Google+ Pages for Brands | Enhanced Visuals
Although when first designing your Google+ Page, you may notice a similarity in style to Facebook Pages, however there is a lot under the surface that allows those brands with creative ideas, styles, and graphics to shine. Therefore, you’ll want to research these options before releasing your page to the public.
Google+ Pages for Brands | Direct Connect
Here is a real revolutionary feature for Google+ Pages for brands that will have you convinced of the importance of placing your business on Google+ if you were having second thoughts. Not only will users be able to find your brand through search within Google+, but also on Google’s primary search engine. How so? Simply by placing a + before a brands name will direct you to the brand’s page on Google+. For example searching for ‘+Nike’ will direct you to their Google+ Page.
Google+ Pages for Business | YouTube Integration
Surprisingly, there are still a lot of brands out there that haven’t recognized the importance of integrating YouTube into their social media marketing campaigns. Well now YouTube is going to be fully integrated with Google+. A YouTube widget will be present at the top of everyone’s Google+ page and users can easily search for YouTube videos by using this widget without ever leaving Google+.
Google+ Pages for Brands | Google Chrome Extension
George Guildford, writer for SocialMediaToday, shared some interesting insight on a new Google Chrome extension that will directly affect Google+ Pages for brands:
Through the addition of an updated Chrome browser, Google now enables users to add a Google +1 button to their Chrome browser, presenting users with the opportunity to instantly +1 any page or piece of content from anywhere on the web. Additionally, content can also be quickly and easily shared with friends and Google+ circles straight from the page users are browsing. The implications that such an easily accessible function will have towards the way brands and SEO agencies approach their search optimisation strategies is something that cannot be ignored.
Google+ Pages for Brands | Bottomline
With its direct effect on Google’s algorithm, its integration with YouTube, and its aesthetic qualities, the importance of Google+ Pages for brands cannot be ignored. Sure there is still a lot of speculation and untested tips out there to optimize your presence and it may become somewhat convoluted and confusing. Have no fear, you can contact us directly for consultation about Google+ Pages for brands.
Image attribution: http://blog.medtouch.com/speculating-on-google-for-brands/2011/07/07/