How To Use Social Media To Close Sales
Selling products on social media is still in it’s infancy stage. Despite the fact that Facebook itself has over 600 million users worldwide, business are just now starting to increase their marketing budget for social media. However, this increase in focus and budgeting doesn’t guarantee sales transactions. This article will focus on how to use social media to close sales in your business.
How to Use Social Media to Close Sales | Give ’em a reason
Currently, less than 10% of the social media visitors visit a site for the purpose of making a purchasing decision. Mostly it’s just to interact with friends. This percentage will increase with more marketing attention, but in the meantime, your social media site needs to stand out from everyone elses. Simply putting a shopping cart on your page won’t translate into a sale. The purchasing decision is a process. First, give good content on your site so they have a reason to trust your knowledge and experience. Then give them something for free. Once you’ve established credibility and legitimacy and built a relationship, then you can offer your product.
How to Use Social Media to Close Sales | Let ’em know you’re real
Traditional utilization of advertisements taught us to send out a one way message to the masses and a small percentage would purchase. Social media is different. Since people don’t traditionally use social media for purchasing products, this traditional style will fall upon deaf ears. Using a relationship type style of building trust and legitimacy with your potential clients is much better. Another way to differential yourself when you want to use social media to close sales is to interact with people. Encourage comments and reply to their comments as well. People vision businesses as cold, unreal, greedy companies just trying to get your money. By personalizing your business page to show you as an average person with a family, birthdays to go to, and other normal activities, and by interacting with people on your social media page, you will once again stand out from the traditional advertising methodology.
How to Use Social Media to Close Sales | Reward ’em for joining your page
When you have a special offer or a new product or service you’re rolling out, roll it out on your social media page first. By giving your fans access to this special offer, you will reward membership to your site, make them feel special, and allow them to ‘like’ or ‘share’ how great your stuff is. This style is a great way to grow raving fans, and raving fans is a great way to use social media to close sales.
How to Use Social Media to Close Sales | Keep ’em safe when they buy
People have now been purchasing online for over a decade, so many feel comfortable purchasing off the Internet. But purchasing off social media is a new thing, and as such, you’ll want to make them feel safe when they decide to purchase your product from your social media site. Although your site may be a new medium in which to purchase a product, if you use a familiar method, such as Pay Pal, in which your customer can buy, then it won’t be as hard to use social media to close sales. Finally, make sure that your customers know that their information is protected online and your social media site takes every precaution necessary to protect their privacy.
How to Use Social Media to Close Sales | Conclusion
In conclusion, just having a social media site will not guarantee increased sales. Traditional advertising threw a message against a wall to the masses and hoped for a small, immediate, yet profitable return. This strategy will not work in social media, and it will take a while for your competition to figure this out. By following the steps listed above, you can successfully use social media to close sales and keep ahead of your competition.