Increase Facebook Traffic and Sales
These 5 tips on how to increase Facebook traffic and sales are courtesy of Facebook Marketing Solutions:
Increase Facebook Traffic and Sales Tips | Goals
If you want to increase Facebook traffic and sales, then you must first decide on a sales goal and the promotional activities that will get you there. When creating goals, I always like to envision what accomplishing the goal looks like and then having to explain to others the steps I took to get there. This approach helps me take into considerations certain steps that I otherwise would’ve probably missed.
Increase Facebook Traffic and Sales Tips | Facebook Ads
Run a creative campaign to promote that promotional activity through Facebook Ads and Page Publishing. Facebook Ads are pay per click image or text based ads designed to have people click on the ads and go towards your site. In order to help share, you may want to consider using an application that will require your potential customers to ‘Like’ your Page or share your content in order to participate. This strategy will help you grow your fan base and increase Facebook traffic and sales very quickly.
Increase Facebook Traffic and Sales Tips | Sponsored stories
Use ‘Sponsored Stories‘ to ensure the friends of someone who interacts with your campaign sees your activity. Sponsored Stories are stories that are eligible to appear in your News Feed. These show up on the right column of pages on Facebook. The types of stories that can be surfaced include: page likes, page posts, page post likes, check ins, app shares, apps used and games played, and domain stories.
Increase Facebook Traffic and Sales Tips | Social Experience
The next step to take in order to increase Facebook traffic and sales is to create a social experience at the point of the purchase. There are three ways in order to accomplish this task:
- Use the Graph API to allow people to ‘Like’ specific products
- Integrate post purchase sharing so that once a user has checked out, they have the option to publish on their Wall, which will let their friends see this activity
- Create Deals to drive people in store and have them check in so this action also will be published on their Wall for their friends to see
Increase Facebook Traffic and Sales Tips | Call to action
Directly send people to the online point of purchase buy using Facebook Ads and Sponsored Stories. Using Facebook Ads with offers that take people to the point of purchase is a great way to increase Facebook Traffic and sales, but you want to make sure you let them know that clicking on the ad will take you off the Facebook site. Also, every time somone likes a product on your website, boost the story with Sponsored Stories for Domains so again, more eyeballs will know that a transaction occurred. This type of social proof is valuable to getting an increase in Facebook traffic and sales.