Internet talk radio continues to increase in popularity. According to www.business2community.com, in an article recently published entitled, ‘4 Benefits of Having a Radio Show’, approximately 42% of broadband households in the United States have access to Internet radio and make use of it. When using the radio functions, these same consumers make use of social media. Statistic show that ads played on Internet radio do very well. Ad recall and response rates go up by 3.5%. If you are looking to brand your business, an Internet talk radio show is a great way to do so. As the Facebook timeline has changed the way we view brands, any advantage you can get over competitors is of great importance.
What is Internet talk radio?
This is nothing more than a talk show that is hosted online rather than through traditional radio stations. The effects of making use of this branding technique should not be discounted, especiallly due to changes that have recently been make to the Facebook social network.
Branding your business is harder with the new Facebook timeline. Facebook has chosen to limit the amount of space that can be used for branding so you have to find new ways to brand your business and get your message across. Everyone who visits your Facebook page sees your cover page so this needs to be the main attraction. You need to take this a step further though and increase your advertising. The visibility of ads has decreased and content is now seen last. How can making use of a talk radio show help you now that this is the case?
As your content is now the last thing your viewers will see, you need to find new ways to deliver quality content on a consistent basis. An Internet talk radio show is a great way to do so. You can reach new audiences across the globe. Talk radio goes much further. It allows you to demonstrate how knowledgeable you are on a particular subject while also getting your personality across. People feel they know you and trust more in what you are saying with this regular interaction. Your brand benefits when you connect with your audience.
Radio has been around for quite some time and it can go anywhere your audience does. As long as they have access to the Internet and a device, they can catch your show while on the road. Your branded show image is of importance though as you want to capture the attention of your audience. Make sure you are professional at all times and that your format and delivery are consistent. Make use of your radio show as you would any other interaction with customers. Take full advantage of your social networking presence and brand your business at the same time. Integration is key so ensure all branding techniques you use work together for the best results. The benefits of doings so should never be discounted.
What do you think? Will you use Internet talk radio to promote your business? Leave your comment below.