LinkedIn Today Launches
LinkedIn launched its newest product called LinkedIn Today in an effort to tighten it’s grip on the business professional segment of the social media spectrum. According to LinkedIn’s LinkedIn Today’s press release:
LinkedIn Today is a new product that surfaces the top headlines and stories being shared the most across multiple industries by LinkedIn’s trusted network of professionals. LinkedIn Today gives members a customized and tailored way to consume the top trending news relevant to a particular industry and by what is being shared the most frequently by those industry’s professionals.
LinkedIn Today looks to be a social news service that is similar to a Twitter Account for your professional network, which will scour the industry topics of your choice and compile the top stories from your connections related to that particular industry
In addition, the 90 million plus LinkedIn users will also be able to view at what other professionals in different industries are reading as well as be able to share stories with their network. Each week, LinkedIn will send you a weekly e-mail of the top industry headlines across all of the industries you choose to follow.
LinkedIn Today Press Release | Benefits
LinkedIn Today allows members to access their professional news through three different lenses – by their connections, industry, and the broader global professional network. LinkedIn offers the unique ability for members to read what their connections are reading, as well as access a digest of what is top of mind across their specific industry. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals…
Members will also have the ability to customize their LinkedIn Today experience by “following” up to 22 industries, including Internet, Real Estate, Nonprofit and many more. Members will also have the option to “follow” specific news sources and will have the option to choose from a wide range of outlets, from Financial Times to Mashable, to see the most shared headlines by news source in addition to industry. http://www.businesswire.com/news/home/20110310006327/en/LinkedIn-Launches-LinkedIn-Today-Deliver-News-Matters
Many people consider the LinkedIn Today feature to be similar to a personalized, online version of your very own Wall St. Journal.
This savvy move by LinkedIn is an attempt to further its stronghold on the professional aspect of social media networking. LinkedIn wants to be considered the ‘profile of record for professionals’ and it wants LinkedIn Today to be the first place business professionals go to get insights into their jobs and industry. To see what LinkedIn Today looks like, visit http://www.linkedin.com/today/