Mobile Marketing and SnapTags
Although email marketing is definitely a good link to your social media sites for your company mobile marketing is number one these days with the purchase of and transition to smart phones at its highest rate ever in the US. Smartphone technology is growing and advancing everyday, so our mobile marketing techniques need to keep up to speed.
In the past, marketers had to build their sites in WAP. WAP was basically nothing more than text, which made for a boring and easily ignorable mobile marketing, ineffective to say the least. Even though WAP mobile marketing campaigns displayed the same information that consumers viewed on the company websites, it didn’t include any of the cool graphics, videos, and icons that were displayed on the PC version of the site.
Smartphones have evolved to a level today that it isn’t a problem anymore to display most parts of a website without the need to learn another programing language. This means that mobile marketing just became a whole lot more aesthetically appealing and user friendly for consumers.
How SnapTags Can Change Mobile Marketing
Think of SnapTags as the new version of QR codes, which is what you would use to deliver URLs to your consumers through a mobile marketing campaign. Instead of solely delivering a URL to your consumers, SnapTags can deliver videos, the Facebook “like” for your company’s Facebook page, URLs, contest entries, and a lot more. The coolest, most convienient part of this mobile marketing technology is that users don’t have to download a reader to view the SnapTag, and they can also SMS (text) the SnapTag to a friend by simply including the image in a message.
SnapTags make your content more aesthetically pleasing and make branding a no-brainer as each SnapTag contains an image of your company’s logo. It also brings back metrics that allow you to measure the success of your mobile marketing campaign, and see how your users are interacting with your SnapTag from their smart phones.
You insert your company logo within a black ring and everything outside of the black ring tells the server what content to display once the SnapTag is clicked. This means that your SnapTag isn’t tied down to any particular URL, and therefore you can use it over and over for different mobile marketing campaigns.
According to an in-depth Clickz.com article:
“Along with being able to keep your branding consistent with your marketing channels, you’re able to garner some incredible insights from your efforts. From mobile adoption rates, how many “likes” were initiated, how many times your video was truly watched, and just about anything you can create your campaign around, the SnapTag offers a lot more to marketers who have to prove that what they are doing is working.”
Loyalty Programs for Mobile Marketing
A lot of consumers are carrying around those little loyalty cards on their keychains. You know the ones that you scan every time you make a purchase at one of your favorite stores or restaurants? However, do these cards market your product to anyone other than the person with the card who receives rewards after consistent purchases? No. But, SnapTags do, because if you use a SnapTag every time you make a purchase, it will offer you the option of posting it to Facebook or Twitter. Your consumers friends will see their activities and the rewards that they received and all of a sudden your mobile marketing campaign just reached hundreds of other potential consumers!
The Skinny on Mobile Marketing
We no longer have the need for boring QR codes. With SnapTags we can easily link our mobile marketing campaigns to our social media sites, and provide the same material to the smartphones as we do on our webpages.