Page speed on your website is no longer something that can be overlooked. It is now a premium feature that every user is looking for; after all, a low ‘Page speed’ demands too much of “Patience”
And it’s not just that! The Page download speed is important for various reasons:
- Your sales can be affected if you don’t display your products in time
- Online transactions can suffer through low page speed
- Higher operational costs are incurred because of the large number of requests to the web servers.
- You have greater bandwidth usage
- You need more CPU memory and power supply
- And many other reasons!
This is WHY Page speed optimization is almost inevitable. If you are now influenced to take corrective measures, then here’s what you can do:
Page Speed Optimization Tips |1. Enable asynchronous updating
By doing this, you are allowing the user to update parts of web pages so that the whole page does not have to reload. This saves time and doesn’t negatively affect speed. For instance, image files can turn out to be really heavy. The best deal here is to display thumbnails, which can be enlarged on user request.
Page Speed Optimization Tips |2. Cache your site
Enabling a caching system makes it possible for the site to function without regular re-loading. Certainly, file refreshing and updating of the cache takes place in regular intervals; only that, in this case, your user doesn’t suffer time for reviewing the same content in some intervals of time
Page Speed Optimization Tips |3. No Text Images
Yes, you have seen it on banner ads as well as hoardings – images which have text. But, No! They don’t work for your website and at the same time, they are useless for SEO.
Imagine, putting out important information in the form of an image and facing problems like low page speed along with the fact that search engines like Google can’t find it for keywords!
Page Speed Optimization Tips |4. Write better codes
This is what the IT guy really needs to do. The web understands simple language. So why use detailed, elaborate coding when it affects loading time? Page speed optimization can be attained to a great extent by writing efficient codes for CSS and HTML files.
Page Speed Optimization Tips |5. Put the Java script in the end
Java scripts take longer to load, slowing down the entire process of website downloads. So, if you put the java scripts in the end, your user already has content to view and while he skims through that, your page can complete the remaining task.
Page Speed Optimization Tips |6. Get onto a Content Delivery Network
Now, it’s up to you to strategically connect to networks across the globe so that you are closer to your user. In simple words, if your server is really far, your website packet data has to travel a great deal before it can load. So, being present on a content delivery network or CDN, means providing periodic cache of your website to the network closest to your user’s location – making this a faster, superior experience.
Reports show that you can double your conversions simply by page speed optimization. Almost a 4.3% drop in sales is reported to be because of slow page speed and its’ noted that almost 57% of users don’t wait more than 3seconds before jumping to your competitor site – It’s only smart to start ‘speeding’ up now!
The article by Avid blogger and SEO enthusiast Divya. Divya works for SEO Company with offers variety of services including Content Writing Service, social media marketing and more.
