Social Media Secrets For Event Marketing
Bringing people to a big event used to be about distributing fliers and putting out advertisements where potential participants would see them. While these can still be a part of the process, entirely new avenues for marketing an event have developed and become key to success. Any company that wants to be able to operate a truly successful event needs to pay attention to the key Social Media Secrets for Event Marketing.
Social Media Secrets for Event Marketing
One of the best tips that you’ll ever find in this area is the fact that people love to have the chance to be the first to know when something big is about to happen. Companies often have a lot of success with something as simple as starting a mailing list that they let people sign up for in exchange for the promise that they will send a message out to the list to alert its members when something big is about to happen. People join because they want to know what it going on before their friends do, and this helps to start the momentum behind an event building long before a company even has to finalize the details of when and where it is going to happen.
Another great tool to turn social media marketing to your advantage is to hold a contest. There are companies that have actually developed automated tools that can be used to keep track of when someone does something like blog about your event or tweet to their friends about it. You can then use this information to turn those actions into entries into some kind of drawing. For example, you could offer free tickets to a random winner based on the entries that people earn by basically stepping up and doing a lot of the marketing work on your behalf.
It is also critical to remember that you can not just start things moving and then get out of the way. You have to keep adding to the buzz and making sure that excitement is building. A good way to do this is to make use of mailing list and blogs to send out updates on the planning of your event and to run a countdown to the time when it is due to happen. You’ll usually want to offer updates more frequently as the time draws closer to encourage people to become increasingly interested and invested in what you are trying to achieve.
You should also be sure not to set aside the importance of social media once the event is finally occurring. People can be encouraged to do things like post photographs of themselves on social networks while they are still at the occasion because so many of them now have smart phones that have this capability. They can also be invited to send out tweets describing how much fun they are having and all of the interesting things that are occurring. This is the best way to start the buzz going for the next big event that you want to hold.
It can be tough for companies to figure out how to take full advantage of Social Media Secrets for Event Marketing. Just using these few tips, however, will go a long way toward building a lot of buzz around something and convincing people that it is worth their time and attention to want to participate. With the right effort and a little bit of luck, you may even reach the point where people are so excited on their own that future years can almost develop without the need for formal event marketing at all. That is the ultimate indication that your social media strategy has succeeded.