Top Social Media Marketing Outsourcing Tips
Social media marketing is one of the latest buzz words in business today. You have an unlimited potential of customers you can reach with minimal investments; who wouldn’t want to get started in social media marketing? However, a poorly implemented plan will lead to failure, therefore, here are some tips on how to go about social media marketing outsourcing procedures for your small business.
Social Media Marketing Outsourcing Tips | Set Your Goals
Prior to engaging in any social media marketing outsourcing arena, it is important to develop a goal of what you wish to accomplish. Why are you entering into social media? Do you want more customers, create a buzz, another distribution channel for marketing your services? Once you know and understand your goals, then you can create your plan. Once you create a plan, then you can decide what to keep in house and what to outsource.
Another important aspect of goal setting is to understand the possibilities of what you can accomplish with social media. Social media is more than just sending out random Tweets 50 times a day pushing your product. Social media education is a valuable part of your marketing plan. After all, how can you create a plan for something you don’t understand? You can use blogs to educate people in the industry in which you participate. You can create how to videos to detail how your product works. You can create ads that target a specific demographic of potential customers. Once you understand all that is possible with social media marketing and what it is you are seeking to accomplish, then you can determine how to implement your plan, what to do in house, and what to outsource to others. This article will focus on the two most common social media marketing outsourcing scenarios: blogging and videos.
Social Media Marketing Outsourcing Reviews| Blogging
Blogging as part of your social media marketing plan doesn’t have to focus on selling your product. In fact, the objective of a blog for a business should be to answer questions and provide advice. One of our clients is a Realtor who never had much success with social media marketing blogs. The reason was that he would focus only on his success and how good of a Realtor he was. His readers really didn’t care. Once he changed his philosophy from self promotion to education, he started getting more customers. You see, the secret to social media blogging for business isn’t self promotion, but education. The reality is that most people won’t implement what you blog about, and will therefore end up hiring you because you have proven to be an expert.
Education blogs can become tedious and time consuming to write, so this is one of the more popular social media marketing outsourcing opportunities. When outsourcing blogging, you will need to keep in mind that you will still most likely have to edit and format the blog. The lesser the price you pay for the article, the more editing and formatting you will most likely have to perform. But from my experience, I’ve found that finding the subject manner and creating the outline of the article is the most time consuming part of blogging, so I don’t mind only having to edit and format. Also, the more words you require, the higher the price as well. I suggest a minimum of 500 words for a blog. Here are a couple of good, low cost sites where you can go and find social media marketing outsourcing writers:
- 1 dollar articles– these articles are $1, you can order up to 100 at one time, they deliver quickly, and they are typically about 500 words. However, these blogs will absolutely require editing and reformatting. Many of these articles have been respun and aren’t in the best grammatical formats. Since these articles are respun, they are not necessarily original content, so you while editing and putting into proper grammar, you may also want to add in some unique content of your own. But you can edit, format, and link within about 15 minutes and have a nice blog created for $1.
- Constant-Content– this is an immediate download site with higher quality articles, but with higher quality comes higher prices. In general, these articles range from $18-$50, but they are generally ready to embed into your blog immediately.
- Article Copywriting– this site is dedicated to creating packages of unique articles for a relatively low price. You can average a 500 word blog per business day being written for you by another company for about $35.
When it comes to social media marketing outsourcing blog writing, it can be done relatively inexpensively, so if you have a fear of writing, you will be able to outsource to experts without breaking the bank.
Social Media Marketing Outsourcing Reviews| Videos
Video marketing is one of the most common social media marketing outsourcing items due to its complexity. But you would be surprised how simple coming up with videos is. Here are some of the following ideas for video marketing subjects:
- FAQ– video yourself answering the 10 most commonly asked questions of you by your customers.
- Tour– if you’re a brick and mortar business, then give customers a tour of your place and what they can expect when they enter. Then when they show up, they’ll feel as though they already know you.
- How-to– demonstrating how to use a product is a simple way to create a video of interest
But perhaps the simplest and most overlooked idea for videos is simply converting articles to videos. Now, this type of technology may take some time and effort, but the seo results and benefits will be worth it. Here are a couple of social media marketing outsourcing suggestions for videos:
- Slide Rocket– slide rocket is a simple, do it yourself video creation that allows you to upload a designed powerpoint presentation and the software will convert to a video. This technology is a simple, quick, and low cost way to create a video to educate potential customers.
- Odesk– if you have a video that you would like to have professionally edited and formatted, then you can visit Odesk.com. Odesks lists outsourcers by specialties from all over the world. You can have quality work done for fractions of the cost, with jobs ranging from as low as $2/hr to as high as $20. The outsourcers obtain business based on positive reviews, so they are extremely motivated to perform well for you.
- Fiverr– a cheaper and quicker (yet riskier) version of Odesk is Fiverr.com. This is a site where people from all around the world will perform tasks for you for only $5. However, the quality of work can be subpar so there is a risk. I would strongly recommend reading reviews for the outsourcers prior to investing $5.
In conclusion, implementing a social media marketing plan doesn’t have to be time consuming. By creating a team of outsourcers to create your blogs and edit your videos (or turn your blogs into videos), you will be able to spread valuable, unique, quality content throughout your social media sites in various forms of media.