Using Twitter for business definitely has its advantages. Last year alone, a U.S. study found that 79 percent of consumers who follow a brand on Twitter are more likely to recommend that brand compared to before they followed them. For Twitter to be effective for business use, you must realize two facts: 1- Twitter has a big following and 2- You can accomplish quite a bit with only 140 characters. Here are some top Twitter business promotions ideas to help sell your product or service.
Top Twitter Business Promotions Ideas | Twitter 101
The first top Twitter business promotions ideas start with the basics and making sure you set up your profile correctly so your customers will know who you are and Google will rank you accordingly:
- Completely update your personal information, including a picture. People on Twitter will not take you seriously if you do not have a picture.
- Create a separate business account (with complete information) that includes your company name (i.e. twitter.com/BlackBoxSocial) and top keywords in your business bio.
- Include a link to your website on your business Twitter page.
- Promote your Twitter link by adding to your signature line in your emails
Top Twitter Business Promotions Ideas | Twitter 201
The second step is to begin Tweeting links to information relevant to your business, whether you wrote the information or not:
- Post tweets about useful links, resources, images, info graphs related to your business
- When Tweeting, use a keyword within the first 30 characters as it will help rank in Google.
- Use Free Google keyword tool to select keywords related to your business and add it with your tweets using the “#” symbol before it.
- Register on top Twitter listing accounts such as Listorious, JustTweetIt, and Twellow.com
- Follow and connect with people of influence and affluence in your industry.
Top Twitter Business Promotions Ideas | Twitter 301
Once you’ve accomplished the basics, here’s where some of the creativity and fun begin, These are some of the final top Twitter business promotions ideas:
- Send out links to videos you’ve created and posted to YouTube or on your webpage
- Create a coupon or special offer on a website and tweet the link
- Send brief updates on events to your friends
- Send direct message to the people about your product or service. (people who is need of your business related service)
- Write an article or blog and tweet that link
- Advertise fun contests
Top Twitter Business Promotions Ideas | Conclusion
In conclusion, many small businesses erroneously dismiss the idea of using Twitter for business because they feel restricted by the 140 character limit. After all, how can you give features and benefits of your product or service in just 140 characters? The answer is that you can’t, and that’s not how you’re supposed to use Twitter for business. Instead of using Twitter to ‘spam’ everyone on your business, consider utilizing Twitter as a vehicle to encourage potential customers to visit your website by providing relevant and quality content. By becoming a resource for informative content, you will create credibility for yourself and position yourself as an industry expert in your industry. Then, when your potential customers are ready to purchase a product or service you are offering, they will use you because you have established the proper rapport. Remember, the goal of social media marketing is not self-promotion but credibility building, and by following the top Twitter business promotions ideas listed above, you will put yourself in a great position of leadership among your followers.