What is Foursquare?

What is Foursquare?

Foursquare is a fairly new social media platform that you may have heard buzzing around your local dive-bar, restaurant, or clothing store. Basically, Foursquare allows its users to post where they are shopping, eating, or drinking so that all of their friends can...
The Value of a Facebook Fan

The Value of a Facebook Fan

    Every marketer knows that Facebook is a must for their advertising campaigns, and the Facebook Fan is one of the easiest ways to attract new consumers to your page with the click of a mouse, but how effective is it? What’s the ROI of a Facebook...
Social Media Marketing Generates Top Sales

Social Media Marketing Generates Top Sales

Marketer’s Benchmarks 2011, a Focus Research study, found that about 50% of B2C marketers say that social media marketing and online content were number one in lead generation and sales for the 2010 Fiscal year.  Social media marketing and online content was top...
A New Approach to SEO

A New Approach to SEO

  Believe it or not, Google, Bing, and Yahoo want your business or website to have good Search Engine Optimization, or SEO.  Better SEO for you means that their users are finding the best and most relevant information for their searches, so everybody is happy....
Social Media and Email Marketing

Social Media and Email Marketing

  Email marketing is touchy for a lot of companies because it can appear as our generations version of junk mail. Just as you used to sift through the mail over the garbage can tossing leaflets and impersonal looking envelopes into the basket, email marketing...